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You are here: Home / Archives for Toyota

Toyota

Turning Lemons Into Lemonade: Toyota’s Innovative New Use for Recycled Prius Batteries

January 28, 2013 by Ted Leave a Comment

Toyota logoEvery year, 6,000 large, expensive, and depleted batteries, recycled by auto dealers all over the country, pour into Toyota Motor Corp. in Japan. The batteries have been pulled out of Prius automobiles as they are replaced by car dealers who then return them to the manufacturer for recycling. And given the growing popularity of the Prius, this rate will almost certainly continue to rise over time.

What to do with them? Toyota has ingeniously figured out a way to refurbish them, reconfigure them, and resell them back to the very dealers who had returned them. How do they do this?

See the ingenious power management system that Toyota will offer its dealers, made from old Prius batteries… [Read more…] about Turning Lemons Into Lemonade: Toyota’s Innovative New Use for Recycled Prius Batteries

Filed Under: Asian Connection, Manufacturers, Marketing, News Tagged With: green technology, Prius, recycling, Toyota

Super Bowl Ads – Most Were Not So Super

February 9, 2012 by tjgreen82 Leave a Comment

SuperBowlLogo<February 8, 2012> The Super Bowl for us this year was a doubly exciting event. Why? Well first, the New York Football Giants, our favorite NFL team, was one of the participants. And if you didn’t hear – the Giants WON!!! Secondly, as marketers, we look forward to the advertisements, as this event has come to have “super” meaning to the advertising industry as well. [Read more…] about Super Bowl Ads – Most Were Not So Super

Filed Under: Brands, Marketing, Strategy Tagged With: 3D, Act of Valor, Acura, ads, advertising, Anjelica Huston, Audi, Awake, Best Buy, BMW, Borat the Dictator, Bridgestone Tire, Cadillac, CareerBuilder, Cars.com, Chevrolet, Chevy, Chrysler, CR-V, Dog Strikes Back, Doritos, Dr. Seuss, Droid, E*trade, Fiat, Ford, formulaic, Galaxy Note, GI Joe, Giants, Glee, GoDaddy.com, Hollywood, Honda, Hyundai, It's Halftime America, John Carter, Kia, Lexus, Motorola, NFL, NSX, PETA, Razr, Safe House, Samsung, Silverado, Star Wars, Steven Spielberg, Super Bowl, the Avengers, the Lorax, The Voice, Toyota, Transformers, Volkswagon, VW, Word with Friends

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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