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Sony’s Struggling Electronics Division is Hoping for a Spider-Man Rescue

April 23, 2014 by Ted 1 Comment

Photo of Spider-Man 2Like a damsel in distress, Sony’s money-losing electronics businesses are hoping that Spider-Man can save them…and it just might take a superhero to do it. With Sony Pictures’ The Amazing Spider-Man 2 about to launch in Japan this month – and in the U.S. next month – the company’s hardware businesses have teamed up with their entertainment businesses to launch an aggressive cross-promotion.

Can Spider-Man save Sony electronics?… [Read more…] about Sony’s Struggling Electronics Division is Hoping for a Spider-Man Rescue

Filed Under: Asian Connection, Manufacturers, Marketing, News, Strategy Tagged With: 4K Ultra HDTV, Michael Jackson, Sony, Spider-Man 2, Xperia

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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