Strategy in TECH...
Are you ready for this? LG shows the “world’s first” 8K OLED TV at the IFA 2018 show taking place in Berlin right now. Noting that their are a leader in advance TV technologies with OLED, LG pushes the technological envelope again with 88-inch 8K OLED TV being shown to consumers for the very first time.
In a sign of continuing struggles in the TV business, reports out of Japan indicate that LCD panel prices continue to decline. So far in 2015, the average price of LCD panels have dropped 10%…and show no sign of slowing down.
Osaka, Japan-based Funai Electric announced earlier this month that it will release a line of inexpensive 4K televisions in the North American market this fall, in time for the region’s major selling season. The company expects this year to be the year when 4K UHD TVs hit it big and they want to be ready to grab market share with their lineup.
New research from Strategy Analytics predicts that shipments of 4K Ultra HDTV are about to take off thanks to new lower prices and homeowners’ growing need to replace aging flat-panel sets. In fact, they predict that almost one out of every two homes in America will have 4K Ultra HDTV in the next five years. The U.S. market will lead the world in 4K adoption.
Like a carefully scripted political debate, Day 0 of CES (Day 1 for most of the press) opened with great fanfare…but offered no real surprises. Day 0 – officially known as Press Day – is an endless series of press conferences in which major manufacturers make their significant announcements and present their plans for 2015. And this year these press conferences, for the most part, followed their expected path – not even a Michael Bay meltdown emerged to spice it up a bit like last year!
The Consumer Electronics Association (CEA) maintains a semi-annually updated forecast for all major categories of consumer electronics and has announced the results of their latest update for July saying the industry will hit another new high watermark in industry-wide sales. In a minor revision of their initial January 2014 forecast, the CEA now says total industry shipments in dollars will total $211.3 billion.
Just days after a similar announcement from South Korean rival Samsung Electronics, Sony Corp. has said it will put OLED technology on the back burner – scaling back development efforts for the forseeable future. Instead, the company says it sees a greater immediate opportunity with 4K Ultra HD LCD TVs and will work to expand its assortment in this product segment.
Like a damsel in distress, Sony’s money-losing electronics businesses are hoping that Spider-Man can save them…and it just might take a superhero to do it. With Sony Pictures’ The Amazing Spider-Man 2 about to launch in Japan this month – and in the U.S. next month – the company’s hardware businesses have teamed up with their entertainment businesses to launch an aggressive cross-promotion.
When we first reported on the appointment of Frank Sterns as Sony’s VP of A/V Specialty/Custom Integration on the eve of the September 2013 CEDIA Expo, like many of you…we were skeptical. After all, we’ve heard encouraging announcements from Sony before…only to watch those initiatives in limited distribution, high-end products fall into disrepair through over-distribution, under-resourcing, or both.
But this time is different, Sterns tells us. And as he runs around the country setting up a whole new sales operation…we’re beginning to believe him.
The Nikkei reported this week that Sony Corp. has finally taken a bold step to reorganize its business by putting its VAIO computer division up for sale. According to the report, the company is in negotiation to offload the division to Japan Industrial Partners (JIP), a Japanese investment company.
