New Research Says by 2020 Almost 50% of All U.S. Homes Will Have 4K TVs

Strategy Analytics logoNew research from Strategy Analytics predicts that shipments of 4K Ultra HDTV are about to take off thanks to new lower prices and homeowners’ growing need to replace aging flat-panel sets. In fact, they predict that almost one out of every two homes in America will have 4K Ultra HDTV in the next five years. The U.S. market will lead the world in 4K adoption.

See more on this interesting new 4K forecast…



The U.S. market is expected to lead the world in 4K adoption followed closely by Western European markets, Australia, South Korea, and China. These predictions, and 4K market growth forecasts are all included in Strategy Analytics new report titled Ultra High Definition TV Displays: Global Market Forecast.

According to the report, global demand for 4K is already “soaring worldwide.” Just this past year, shipment of 4K Ultra HDTV sets grew 633% to 12.1 million units. A total of 75% of that quantity went to Asia-Pacific markets, followed by North America (12%) and Western Europe (11%).

Pricing down + availability up = big growth…

One major factor driving adoption of 4K Ultra HDTVs is prices finally dipping under $1,000. Also, as manufacturers expand the number of 4K models there is greater availability for those consumers who want to acquire the best technology to replace their old flat-panel sets.4K Ultra HD TV market forecast

“Ultra HD will become the standard resolution for virtually all large screen TVs within 3 to 4 years’ time and we will see it penetrate further into smaller screen sizes as manufacturing efficiencies improve,” said David Watkins, Senior Director for Connected Home Devices at Strategy Analytics. “As we saw with the transition from SD to HD, it is the TV manufacturers who are leading the Ultra HD charge although significant steps are being made on the delivery infrastructure and content production parts of the value chain. As the inevitable price competition eats into the ability of the TV vendors to make any meaningful profit from selling Ultra HD TVs, many brands are adding support for wider color gamut and high dynamic range in order to differentiate their models and charge a premium over ‘standard’ Ultra HD models.”



According to Strategy Analytics forecast, global shipments of Ultra HD TVs will more than double in 2015 to 27.5 million units. By 2018, annual shipments will exceed 100 million units, the researcher predicts.

Other data and forecasts from the new report:

  • 60% of all Ultra HD TVs shopped globally in 2014 were 50-inch or larger
  • 25% of all TVs 50-inch or larger shipped in 2014 were Ultra HD TVs
  • Sub 50-inch Ultra HD TV screen sizes will become more widely available in 2015
  • And, sub 50-inch Ultra HD TV screen sizes will become the majority of unit shipments by the end of 2016
  • As David Watkins mentioned in his statement, TV manufacturers will turn to wide color gamut and high dynamic range support to create premium 4K Ultra HD TVs and a tiered pricing structure as early as in 2015

To learn more about this data from Strategy Analytics, or to purchase the report, click this link…


About Ted

A sales and marketing specialist - primarily in the technology industry - I've experienced a sort of "circle of life" in business. I've been a mass merchant retailer, a specialty retailer, a specialty manufacturer, a large volume manufacturer, a distributor, and even represented sales representatives. Now the owner of a marketing company that works with a variety of businesses on improving their strategic marketing and business development - I analyze issues from all angles to develop holistic solutions.

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