The Consumer Electronics Association (CEA) maintains a semi-annually updated forecast for all major categories of consumer electronics and has announced the results of their latest update for July saying the industry will hit another new high watermark in industry-wide sales. In a minor revision of their initial January 2014 forecast, the CEA now says total industry shipments in dollars will total $211.3 billion.
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Huge Growth in Q4 Branded Video Views for Electronics; Are You Using This Tool?
In a new report from research firm Visible Measures and reported on by eMarketer, views of branded videos in the fourth quarter last year jumped an impressive 50% in the year-over-year (YoY) period and an even more impressive 60% as compared with third quarter results. In looking over the report, we couldn’t help but notice that the industry that earned the greatest share of this dramatic growth was electronics.
