Like a damsel in distress, Sony’s money-losing electronics businesses are hoping that Spider-Man can save them…and it just might take a superhero to do it. With Sony Pictures’ The Amazing Spider-Man 2 about to launch in Japan this month – and in the U.S. next month – the company’s hardware businesses have teamed up with their entertainment businesses to launch an aggressive cross-promotion.
<February 1, 2012> In typical fashion, Sony Corporation at CES delivered a long and at times rambling press conference covering their large range of products. And while presenters tried to sound enthusiastic about their many innovations, much of this year’s presentation mimicked last year’s…and even those of its competitors. [Read more…] about Sony Says Only They Can Deliver ‘The New User Experience’