Trapped by their own newly strengthened mandated pricing programs, and a commitment to grow sales profitably, Sony Corp. has resorted to deploying a wave of 400 company employees into the field to sell Sony televisions at U.S. retailers. The move is said to be a way to try to stimulate Sony TV sales without resorting to retail discounting.
<February 1, 2012> In typical fashion, Sony Corporation at CES delivered a long and at times rambling press conference covering their large range of products. And while presenters tried to sound enthusiastic about their many innovations, much of this year’s presentation mimicked last year’s…and even those of its competitors. [Read more…] about Sony Says Only They Can Deliver ‘The New User Experience’