Strategy in TECH...
Even though the iPhone 18 launched just last month in September, Asian suppliers of parts and components needed in the production of the new iPhone 18 models say Apple is already cutting back on orders for these parts due to slack consumer demand compared to historical trends. The culprit killing demand is most likely the fact that these models are coming out at historically high prices.
Hon Hai Precision Industry Co., the Apple, Inc. primary supplier better know as Foxconn, has cut more than 50,000 jobs as the pain from the dramatic drop in iPhone sales is taking its toll on the company. Not only that, but the company has fallen short of hiring goals to which it previously committed to the State of Wisconsin – losing major tax credits for this year.
Worse yet, the outlook for the near future, doesn’t look to improve any time soon.
Although many analysts criticize slowing innovation at industry powerhouse Apple, Inc., final results for global smartphone shipments shows Apple with four of the top five models. Not bad for a technology slacker!
Apple, Inc. announced today the eagerly awaited iPhone 7, the next iteration of their biggest selling product. Already, the press leading up to the announcement – along with the blogs of several prominent Apple watchers – were suggesting this might be the year to skip. For those who were anticipating an incremental upgrade, well, ironically, you weren’t disappointed.
Still, Apple CEO Tim Cook declared to the crowd assembled at the Bill Graham Civic Auditorium that it is the best iPhone they have ever made. He even sounded moderately enthusiastic saying so.
Cupertino, CA-based Apple, Inc. announced its fiscal first quarter results yesterday and it wasn’t a pretty picture. And although Wall Street acted with shock, no one should have been surprised as Apple had warned this would be a tough quarter back in January. Apple remains a huge and cash-rich company, but the deeper you dig into this latest report, the more obvious it becomes that there is a legitimate cause for concern.
Apple, Inc. is starting to look brown, bruised, and past its prime in wake of the surprising quarterly results that showed growth in sales of their bellwether iPhone product to be the slowest since the company launched the product category in 2007. Not only that, but the company forecast an overall sales decline for the first quarter of 2016 – their first sales decline since 2003. Reaction from Wall Street was swift with the price of Apple stock down more than 6% in mid-afternoon trading.
Several reports have emerged saying that Apple, Inc. has told suppliers that it is committed to upgrading the displays on its popular iPhone from the current LCD-based touchscreen to an OLED display, starting in 2018. This decision has industry-wide ramifications and has suppliers scrambling to increase the capacity of their OLED factories. There are also competitive ramifications from this decision that is bound to rattle competitors.
Apple, Inc. held their regularly scheduled September event today to announce new products – this time to introduce: a minor new Watch update, a more significant new bigger iPad they call the iPad Pro, a new Apple TV with a revamped user interface, and finally the new interim smartphone update – the iPhone 6s & 6s Plus. Using lots of exciting & cool music, dramatic video segments, and massive colorful images on a huge screen – presenters worked hard to milk applause from the Apple friendly crowd. But for us, most of these “innovations” were “meh” – more evolutionary than revolutionary.
The Financial Times reported this morning that Apple, Inc. will announce a new software solution for the connected home market at the Worldwide Developer Conference in San Francisco next week. The move follows a lot of activity in the connected home channel recently including: Control4 going public, Google acquiring Nest, Philips launching Hue (app controlled lighting), Belkin launching WeMo, Harman acquiring AMX…and now Apple seeking to bring it all together in the home.
