It is not unusual for a hot new product to launch with huge demand, only to see unit sales taper down to more sustainable levels after the initial launch demand is fulfilled. Surely, Apple, Inc. was expecting just this type of behavior after the launch of their long-awaited Apple Watch wearable. However, new data from Slice Intelligence shows that sales of the Apple Watch have plummeted by 90% – an amount well beyond Apple’s typical experience.
Smarmy smugness notwithstanding, Apple executives must be getting at least a little nervous. As we recently reported, their launch of the new Apple Watch saw a response that was tepid at best. As the press expressed a healthy dose of skepticism, Apple CEO Tim Cook noted with a touch of irony how the press has been wrong on most of the company’s launches of many products that went on to dominate their markets. So…talk to the hand.