For many of today’s companies and marketers, whether business-to-consumer (B2C) or business-to-business (B2B), email marketing has become one of, if not the, most potent arrows in their marketing quiver. There are many reasons why this is the case. Certainly, one reason is “cost effectiveness.” For a relatively low-cost, marketers can address large lists of email addresses with their targeted message. And thanks to fill-in-the-blanks message templates, email marketing is also fairly easy to create. And finally, once you “push the button,” email marketing is delivered almost instantaneously.
Statistics
Existing-Home Sales Hit Highest Level in Almost 3-1/2 Years
In a new report from the National Association of Realtors (NAR) that further reinforces the rebound in the housing market, sales of existing homes for the month of April rose to their highest level in the almost 3½ years since November 2009. And while there were minor quibbles of forecast misses, overall the report contained clear evidence of positive trends including solid pricing increases – as well as an increasing pace of sales.
