CE Week kicked off last week with a Research Summit where the Consumer Electronics Association’s (CEA) market research experts presented the latest market data, along with their assessment of its meaning – and their prognostications for the future. In past years, this was a presentation that was included as part of the Line Show – now it has been split off as a separate day-long event including not only raw data, but various discussion panels as well.
Statistics
New Survey Verifies Your Suspicion: Retailers Stop Buying from Brands that Sell Direct
Results from a new survey released today verify what you may already know – or at least suspected – retailers will either stop or dramatically cut back on purchases from brands that choose to compete with them by selling directly to consumers on the Internet. And a lot of retailers feel this way…71% said they would stop or reduce spending with brands that chose to do so.
See more about this survey, including other interesting retailer insights… [Read more…] about New Survey Verifies Your Suspicion: Retailers Stop Buying from Brands that Sell Direct
Do Your Email Marketing Campaigns Measure Up?
For many of today’s companies and marketers, whether business-to-consumer (B2C) or business-to-business (B2B), email marketing has become one of, if not the, most potent arrows in their marketing quiver. There are many reasons why this is the case. Certainly, one reason is “cost effectiveness.” For a relatively low-cost, marketers can address large lists of email addresses with their targeted message. And thanks to fill-in-the-blanks message templates, email marketing is also fairly easy to create. And finally, once you “push the button,” email marketing is delivered almost instantaneously.
But do you know if your campaigns are effective compared to objective norms? See more here… [Read more…] about Do Your Email Marketing Campaigns Measure Up?
Existing-Home Sales Hit Highest Level in Almost 3-1/2 Years
In a new report from the National Association of Realtors (NAR) that further reinforces the rebound in the housing market, sales of existing homes for the month of April rose to their highest level in the almost 3½ years since November 2009. And while there were minor quibbles of forecast misses, overall the report contained clear evidence of positive trends including solid pricing increases – as well as an increasing pace of sales.
