In news sure to send a chill through the backbone of every luxury retailer and manufacturer of every luxury product – electronics included – eMarketer is reporting that new research makes it clear that Affluents, loosely defined as those with household incomes over $100,000, are now shopping online in increasing numbers. Up until now, online shopping was predominantly the domain of the mass consumer, with Affluents preferring gorgeous showrooms laden luxury appointments and knowledgeable, well-dressed and poised staff who cheerfully kowtow to them. Not any more…
New research from Salesforce.com in conjunction with The TAS Group has recently uncovered some surprising data about the sales process. Having conducted a survey from a wide variety of industries, the company has created a report and infographic called 10 Things Every Sales Manager Should Know About Sales Performance. Suffice it to say that they have discovered some surprising truths about sales in today’s economy.
Think you know everything about your sales team performance? Think again… [Read more…] about Hey Sales VPs, Think You Know Everything About Your Sales Team’s Performance? Think Again!
The CEDIA Expo is next week and our annual CEDIA Survey is now closed for responses. Thank you all who participated – we truly appreciate those of you who took the time to respond. Results are in and we have to say, just when we think there are no surprises left…we get surprised again.
See some of the surprising…and not so surprising results from this our 2013 Expo Survey… [Read more…] about Strata-gee’s CEDIA Expo Survey Offers Surprises – Positive & Negative
Last month, we reported that CEDIA released its 2013 Benchmarking Survey with certain select data highlighted. Now CEDIA has offered Strata-gee.com an exclusive look at the full report (the summary version provided to all CEDIA members) with the opportunity for us to highlight any results we found particularly enlightening. And in the process of reviewing their results – we discovered a much more comprehensive read on the “typical” CEDIA member than we had originally expected.
See more on some of the more interesting results from CEDIA’s 2013 Benchmarking Survey… [Read more…] about EXCLUSIVE: CEDIA Gives Strata-gee.com A Deeper Look at Its Latest Benchmarking Survey
This week the Custom Electronic Design & Installation Association (CEDIA) released what it called key findings from its 2012 and 2013 annual Benchmarking Survey of members. The findings were of 2012 final results and dealer expectations for 2013 and according to the trade association, suggest that the industry has stabilized and is even back to showing moderate growth.
See more on these key industry findings against which you can benchmark your company’s results… [Read more…] about CEDIA Says New Benchmarking Data Suggests Moderate Industry Growth
In new data released today by the Consumer Electronics Association, consumer adoption of one of the hottest technologies in tech today – tablet computers – actually (and unusually) slowed in the second quarter of 2013. This unexpected downturn comes after several consecutive quarters of growth for a product category that the CEA itself identifies as one of the two major drivers (along with smartphones) for the entire electronics industry.
What does this unexpected downturn mean?… [Read more…] about Uh-Oh, Consumer Adoption of Tablets Slows in Q2 CEA Says
The Consumer Electronics Association today released their updated forecasts in a report called The U.S. Consumer Electronics Sales and Forecasts – a semiannual report put out every January and July. The new forecasts show the CEA has scaled back their 2013 forecast substantially from the one released earlier this year, but still expect a small increase of just under .2% to $202.6 billion from last year’s $202.3 billion.
See more on this newly updated report… [Read more…] about One Month After CE Week, CEA Cuts 2013 Forecast
CE Week kicked off last week with a Research Summit where the Consumer Electronics Association’s (CEA) market research experts presented the latest market data, along with their assessment of its meaning – and their prognostications for the future. In past years, this was a presentation that was included as part of the Line Show – now it has been split off as a separate day-long event including not only raw data, but various discussion panels as well.
And the data did not disappoint… [Read more…] about Praying at CEA’s Church of Data Dominion
Results from a new survey released today verify what you may already know – or at least suspected – retailers will either stop or dramatically cut back on purchases from brands that choose to compete with them by selling directly to consumers on the Internet. And a lot of retailers feel this way…71% said they would stop or reduce spending with brands that chose to do so.
See more about this survey, including other interesting retailer insights… [Read more…] about New Survey Verifies Your Suspicion: Retailers Stop Buying from Brands that Sell Direct
For many of today’s companies and marketers, whether business-to-consumer (B2C) or business-to-business (B2B), email marketing has become one of, if not the, most potent arrows in their marketing quiver. There are many reasons why this is the case. Certainly, one reason is “cost effectiveness.” For a relatively low-cost, marketers can address large lists of email addresses with their targeted message. And thanks to fill-in-the-blanks message templates, email marketing is also fairly easy to create. And finally, once you “push the button,” email marketing is delivered almost instantaneously.