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Statistics

What Kind of Advertising Do Consumers Trust? You Won’t Believe It!

January 19, 2017 by Ted Leave a Comment

Did the 2016 Presidential Election Impact Consumer Trust?

Ask any marketing professional, the last ten years have brought a dizzying array of all-new Photo of shoppersadvertising options thanks to the continued development of digital and online marketing tools. Strata-gee has reported on several occasions the rapid ramp-up of big- and small-business investment in email marketing, social media marketing, digital media marketing and more. More companies have been investing more dollars in more different types of largely digital marketing methods.

So a new consumer survey really caught our attention when it showed which advertising method consumers most trust. It really kind of blew our mind.

You won’t believe which form of advertising consumers trust the most… [Read more…] about What Kind of Advertising Do Consumers Trust? You Won’t Believe It!

Filed Under: Consumer Trends, Marketing, Media, News, Pivot Point, Promotions, Research, Social Media, Statistics, Strategy, Survey Tagged With: advertising, consumers, content marketing, digital media marketing, email marketing, eMarketer, marketing, social media marketing, trust

Have the Tables Turned? Internet Users Research Online, Buy In Store

January 12, 2017 by Ted Leave a Comment

Researching on you phoneThe data coming out of the most recent holiday shopping period continues to offer up some surprises. Take for example, the concept of “webrooming,” or the practice of researching products online, then purchasing them in a brick-and-mortar retail store. This is sort of the opposite of the dreaded “showrooming,” where the shopper goes to a retail store to select an item…then buys it online.

In an interesting new study from ORC International conducted in September 2016, a surprising number of consumers – fully 85% – said they would be webrooming this holiday shopping season.

But what is really surprising, is the number of millennial’s who said that. Read on to find out… [Read more…] about Have the Tables Turned? Internet Users Research Online, Buy In Store

Filed Under: Consumer Trends, Industry Trends, Marketing, Mobile Marketing, News, Research, Statistics, Survey Tagged With: showrooming, webrooming

Apple Wins Holiday Smartphone Wars

December 29, 2016 by Ted Leave a Comment

Flurry Analytics logoIn new research from Flurry Analytics, Apple clearly won the battle for holiday shoppers smartphone dollars. Based on activations of smartphones and tablets during the period of 12/19-12/25, Apple took a healthy 44% bite out of the market…well ahead of second place finisher Samsung (21%), who has struggled in the wake of a battery-blowup scandal. But when compared to last year…some surprises emerge.

See more on this research, released just days after the holiday season… [Read more…] about Apple Wins Holiday Smartphone Wars

Filed Under: Industry Trends, News, Pivot Point, Products, Research, Statistics, Tech Trends Tagged With: Apple, Huawei, LG, market research, phablets, Samsung, smartphones, tablets

Readers Pick Our Top Ten Stories of 2016

December 7, 2016 by Ted Leave a Comment

Grahic of Top TenAs the end of the year rapidly approaches, it’s a great time to look back on 2016 to remember the big stories of the year. Some of these stories were ultimately eclipsed by subsequent ones – and some of them will continue to resonate through 2017 and beyond.

See which stories our readers picked as the Top Ten of 2016…

[Read more…] about Readers Pick Our Top Ten Stories of 2016

Filed Under: Brands, Industry Trends, Statistics Tagged With: top ten

CTA Predicts Record Black Friday Week

November 17, 2016 by Ted Leave a Comment

Nearly 50% of the Entire U.S. Population Will Buy Tech Then

CTA logoIn a very bullish release from the Consumer Technology Association (CTA), the organization predicts that nearly half of all consumers in America (47%) will buy a technology product during Black Friday week, based on a newly completed survey. That result means 116 million Americans will buy tech – ten percent more than last year.

See more on this CTA survey, including what consumers will buy… [Read more…] about CTA Predicts Record Black Friday Week

Filed Under: Associations, Consumer Trends, News, Research, Statistics, Survey Tagged With: consumer, Consumer Technology Association, CTA

Houzz Smart Home Study Results Offer Some Surprises

October 6, 2016 by Ted 2 Comments

Houzz title slideSecurity & Thermostats are Top Smart Home Priorities

Being the marketers that we are, when we heard that Houzz was going to present the results of their first ever Smart Home Trends Study at CEDIA 2016, well we put that on our schedule. At the appointed hour, we listened closely as Liza Hausman, Houzz’s Vice President of Industry Marketing and Dave Pedigo from CEDIA patiently went through and explained the results – and while the results were unremarkable, they were interesting nonetheless. And, there were a couple of surprises.

See details on what the results from the Houzz study were… [Read more…] about Houzz Smart Home Study Results Offer Some Surprises

Filed Under: Associations, Consumer Trends, Industry Trends, Marketing, News, Research, Shows & Events, Statistics Tagged With: CEDIA, CEDIA 2016, consumer survey, Houzz

New Size & Scope Survey Results Released at CEDIA 2016

September 28, 2016 by Ted Leave a Comment

CEDIA study cover pageAs is their normal practice, CEDIA released selected results from their 2016 Size and Scope of the Residential Electronic Systems Market survey in their booth during CEDIA 2016. The presentation this year, like last year, was made by Dave Pedigo. However, unlike last year, this year Pedigo has been put in charge of market research, a post that has been open since Erica Shonkweiler left some time ago.

Last year, we reported on the some of the surprising results from the survey. Some of those results were so surprising, they were unbelievable – and even Pedigo agreed with us that some didn’t appear proper. This year? Some of the results, if accurate, could be troubling.

See the results CEDIA shared with members at CEDIA 2016… [Read more…] about New Size & Scope Survey Results Released at CEDIA 2016

Filed Under: Associations, Industry Trends, News, Research, Shows & Events, Statistics, Survey, Tech Trends Tagged With: CEDIA, Dave Pedigo, market research

New Research: HDR TVs in 100 Million Homes by 2020

September 8, 2016 by Ted Leave a Comment

Strategy Analytics logoMarket researcher Strategy Analytics forecasts High Dynamic Range (HDR) TVs will be in 100 million homes in the United States by 2020. This is a relatively quick adoption for this new technology, which is used by many companies as a step-up feature in their better sets.

See more of the data predicting this rapid ramp-up of HDR TVs… [Read more…] about New Research: HDR TVs in 100 Million Homes by 2020

Filed Under: Brands, News, Pivot Point, Research, Statistics, Tech Trends Tagged With: 4K, HDR, HDR TV, high dynamic range, Strategy Analytics, Ultra HD TV

Email Marketing Remains Tops For SMBs

July 21, 2016 by Ted Leave a Comment

Eye-Popping Effectiveness Stats

eMarketer logoMarket researcher eMarketer reports that the latest research on marketing trends for small to medium sized businesses (SMBs) – and in this case, retailers – shows that email marketing remains the top tactic for both customer acquisition and retention. This research, pushes back the notion expressed by some, that email is losing momentum.

See more on why you should be using email to attract and retain customers… [Read more…] about Email Marketing Remains Tops For SMBs

Filed Under: Marketing, Statistics, Strategy Tagged With: aquisition, email, email marketing, eMarketer, retention

Pokemon Go Hits Major Milestone, Already

July 14, 2016 by Ted Leave a Comment

Now On More Smartphones Than Twitter

Pokemon Go logoThis morning we learned a stunning statistic – Pokémon Go, that new game that incorporates augmented reality and that is all the rage right now – has hit an impressive milestone. According to data from MFour Mobile Research, Pokémon Go is now on more Android smartphones than Twitter.

Why is this stunning? Read on to find out… [Read more…] about Pokemon Go Hits Major Milestone, Already

Filed Under: Brands, News, Statistics, Tech Trends Tagged With: augmented reality, Pokemon Go

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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