Have the Tables Turned? Internet Users Research Online, Buy In Store

The data coming out of the most recent holiday shopping period continues to offer up some surprises. Take for example, the concept of “webrooming,” or the practice of researching products online, then purchasing them in a brick-and-mortar retail store. This … Continue reading

‘Showrooming’ is in Decline, ‘Webrooming’ on the Rise – Favoring Brick & Mortar Retailers

New data from GfK’s annual FutureBuy survey of shoppers shows a dramatic turn in the effect of “showrooming” (shoppers looking at/picking items in stores, then buying them online) with a decided edge going to brick-and-mortar retailers. The survey tracks omni-channel … Continue reading

New Research Quantifies Impact of ‘Showrooming’

New research released today from Harris Interactive, conducted on behalf of CouponCabin.com, provides a sobering look at how prevalent the practice of showrooming is among smartphone- and tablet-owning retail shoppers. Showrooming is where retail shoppers use their smartphone or tablet … Continue reading

QR Codes are Quite Popular with Electronics Shoppers

New research from market researcher The Nielsen Company conducted just this month (May 2012) shows that those QR (quick response) codes are popular with shoppers in many different types of stores. But these codes are most popular with smartphone-equipped shoppers … Continue reading