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Harris Interactive

New Research Quantifies Impact of ‘Showrooming’

October 17, 2012 by Ted Leave a Comment

Harris Interactive LogoNew research released today from Harris Interactive, conducted on behalf of CouponCabin.com, provides a sobering look at how prevalent the practice of showrooming is among smartphone- and tablet-owning retail shoppers. Showrooming is where retail shoppers use their smartphone or tablet to look up lower prices on items they see in the retail showroom to purchase later from an online merchant.

According to the survey, more than 43% of smartphone and tablet owning consumers admit to showrooming. This figure, alarmingly close to 50%, is likely to be much higher than many industry observers would have expected.

But the survey didn’t stop there… [Read more…] about New Research Quantifies Impact of ‘Showrooming’

Filed Under: Consumer Trends, Industry Trends, News, Research, Retailers, Survey, Tech Trends Tagged With: consumers, CouponCabin.com, Harris Interactive, showrooming, smartphone, tablet

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A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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