Security & Thermostats are Top Smart Home Priorities
Being the marketers that we are, when we heard that Houzz was going to present the results of their first ever Smart Home Trends Study at CEDIA 2016, well we put that on our schedule. At the appointed hour, we listened closely as Liza Hausman, Houzz’s Vice President of Industry Marketing and Dave Pedigo from CEDIA patiently went through and explained the results – and while the results were unremarkable, they were interesting nonetheless. And, there were a couple of surprises.
Market researcher eMarketer reports that the latest research on marketing trends for small to medium sized businesses (SMBs) – and in this case, retailers – shows that email marketing remains the top tactic for both customer acquisition and retention. This research, pushes back the notion expressed by some, that email is losing momentum.
This morning we learned a stunning statistic – Pokémon Go, that new game that incorporates augmented reality and that is all the rage right now – has hit an impressive milestone. According to data from MFour Mobile Research, Pokémon Go is now on more Android smartphones than Twitter.
In a result that exceeded economists’ estimates, November overall housing starts jumped an impressive 10.5% to a seasonally adjusted annual rate of 1.173 million units. Well over the revised October rate of 1.062 million units, it also exceeded the 1.007 million units in November last year by 16.5%.
