Now On More Smartphones Than Twitter
This morning we learned a stunning statistic – Pokémon Go, that new game that incorporates augmented reality and that is all the rage right now – has hit an impressive milestone. According to data from MFour Mobile Research, Pokémon Go is now on more Android smartphones than Twitter.
Why is this stunning? Read on to find out…
MFour is a bit of a unique mobile research organization. They have developed special app-tracking technology that allows them to track what Android apps are downloaded by their participating panel. Oh, and by the way, their “panel” includes more than one million members! That’s an impressive number of participants and that of a large sample size helps to ensure greater accuracy of their surveys.
What MFour has discovered is that more than 33% of their panel members aged 13 and up have downloaded the Pokémon Go app. That is a huge number. And it surprisingly beats a major social media app used by millions – Twitter – which is on 30% of smartphones.
But what really makes this achievement impressive is that Pokémon Go only became available on July 6, 2016. Twitter, on the other hands, has been available for years. So this milestone was achieved in literally only one week of availability. Wow.
So as Socaltech.com says, be prepared for an even greater “nationwide phenomenon of video gamers wandering the streets and visiting public sites in order to collect ‘pocket monsters.'”