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You are here: Home / Statistics / Pokemon Go Hits Major Milestone, Already

Pokemon Go Hits Major Milestone, Already

July 14, 2016 by Ted Leave a Comment

Now On More Smartphones Than Twitter

Pokemon Go logoThis morning we learned a stunning statistic – Pokémon Go, that new game that incorporates augmented reality and that is all the rage right now – has hit an impressive milestone. According to data from MFour Mobile Research, Pokémon Go is now on more Android smartphones than Twitter.

Why is this stunning? Read on to find out…



MFour is a bit of a unique mobile research organization. They have developed special app-tracking technology that allows them to track what Android apps are downloaded by their participating panel. Oh, and by the way, their “panel” includes more than one million members! That’s an impressive number of participants and that of a large sample size helps to ensure greater accuracy of their surveys.

Pokemon Go screenshots
These screen captures from Pokemon Go show how the augmented reality projects pocket monsters onto your smartphone’s camera image. [Photo: the Verge]
What MFour has discovered is that more than 33% of their panel members aged 13 and up have downloaded the Pokémon Go app. That is a huge number. And it surprisingly beats a major social media app used by millions – Twitter – which is on 30% of smartphones.

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But what really makes this achievement impressive is that Pokémon Go only became available on July 6, 2016. Twitter, on the other hands, has been available for years. So this milestone was achieved in literally only one week of availability. Wow.

So as Socaltech.com says, be prepared for an even greater “nationwide phenomenon of video gamers wandering the streets and visiting public sites in order to collect ‘pocket monsters.'”


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Filed Under: Brands, News, Statistics, Tech Trends Tagged With: augmented reality, Pokemon Go

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A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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