In a newly released study of consumer shopping trends, which like many others is very favorable to online shopping, analysts are discovering surprising data favoring brick-and-mortar retailers. Even more surprising, the study results indicate a resurgence in a preference to buy goods in brick-and-mortar retail by younger shoppers. This shocking result runs counter to other studies and has caught some analysts by surprise.
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Teens & Affluents Struggle with Addiction to Tech
New research from GfK indicates that more than 1 out of every 3 people in the U.S., as well as in seventeen other countries around the world, struggle with addiction to technology. This is especially true with a young demographic segment like teens, but also with the upper income group.
See more on this research about technology addiction… [Read more…] about Teens & Affluents Struggle with Addiction to Tech
CES 2018 to Feature Smart City Technology
The Consumer Technology Association (CTA) announced this week that at its upcoming Consumer Electronics Show (CES) in January 2018 in Las Vegas, there will be a new area of focus on Smart City technologies. The group plans both a dedicated display space featuring the technologies of Smart Cities, as well as a full schedule of related conference programming.
See more on this new area of technology at CES… [Read more…] about CES 2018 to Feature Smart City Technology
Voice-Enabled Device Usage Will Grow Nearly 130% This Year
Momentum continues to build for voice-enabled devices like Amazon Echo and Google Home products, according to new data and forecast from eMarketer. Usage rates also appear to be increasing for the broader category of virtual assistants, such as Apple’s Siri, Amazon’s Alexa, Google’s Now and Microsoft’s Cortana.
See more on this all-new data on voice-enabled and virtual assistant market… [Read more…] about Voice-Enabled Device Usage Will Grow Nearly 130% This Year
Help CEDIA to Help You
One of the greatest challenges for those of us in the residential technology business is the surprising lack of real hard data on the market. Now, you can do something about that. By participating in the 2017 CEDIA Size and Scope of the Residential Electronic Systems Market survey, you help the organization collect the data that will give you a better understanding of your market…a true win-win.
See more about helping CEDIA to help you… [Read more…] about Help CEDIA to Help You
More Consumers Prefer to Watch TV Shows on Computers, Than on TVs
The TV Set is Losing Its Position as Top Entertainment Device
In an amazingly swift, one-year shift in consumer preferences, a new survey says that most consumers would rather watch TV programming on a computer than on a TV. Just one year ago, the same survey produced the exact opposite result. Although the number of consumers watching TV content on computers has been increasing over the years, this is the first time that computers were picked by a substantial majority.
See more on this new and surprising consumer data… [Read more…] about More Consumers Prefer to Watch TV Shows on Computers, Than on TVs
New Data on Smart Home Market is Wildly Bullish
New research results released this week on the smart home market were wildly bullish on the recent impressive growth of the segment, as well as the continuing prospects for growth in the future. The survey, sponsored by PlumChoice, Inc (a technical services provider for IoT and cloud brands) and the Z-Wave Alliance (a consortium of companies promoting Z-Wave wireless technologies), offers a deeper view of the market’s momentum with some surprisingly positive results.
See more from this new research on the smart home market… [Read more…] about New Data on Smart Home Market is Wildly Bullish
Existing Home Sales Hit 10-Year High
In new data released on Wednesday by the National Association of Realtors, existing home sales launched into 2017 with a 3.3% overall gain to a seasonally adjusted annual rate of 5.69 million units in January – their highest level in ten years. The organization says this result “signals resilience among consumers even in a rising interest rate environment.”
See what existing home sales means for the economy… [Read more…] about Existing Home Sales Hit 10-Year High
Why Consumers Don’t Like to Shop at Retail Anymore
New research into what frustrates consumers when shopping in a retail store may give us a clue as to why brick-and-mortar retail is struggling – while online retailers are growing. Market research firm Capgemini asked consumers what they thought was a simple question that would elicit a simple answer. Little did they know that shoppers were only too happy to list the multiple reasons why they are frustrated with the retail shopping experience today.
See this latest research showing where retail is “dropping the ball”… [Read more…] about Why Consumers Don’t Like to Shop at Retail Anymore
What Kind of Advertising Do Consumers Trust? You Won’t Believe It!
Did the 2016 Presidential Election Impact Consumer Trust?
Ask any marketing professional, the last ten years have brought a dizzying array of all-new 
advertising options thanks to the continued development of digital and online marketing tools. Strata-gee has reported on several occasions the rapid ramp-up of big- and small-business investment in email marketing, social media marketing, digital media marketing and more. More companies have been investing more dollars in more different types of largely digital marketing methods.
So a new consumer survey really caught our attention when it showed which advertising method consumers most trust. It really kind of blew our mind.
