Mastercard’s SpendingPulse retail shopping survey reports a robust increase of 5.1% for holiday sales this year – well over the expectations of many trying to handicap the shopping season. In fact, according to MasterCard, this is the biggest holiday sales increase in the last six years. But not every category is celebrating. And overall retail trends in 2018 offered some troubling results.
In a newly released study of consumer shopping trends, which like many others is very favorable to online shopping, analysts are discovering surprising data favoring brick-and-mortar retailers. Even more surprising, the study results indicate a resurgence in a preference to buy goods in brick-and-mortar retail by younger shoppers. This shocking result runs counter to other studies and has caught some analysts by surprise.