Innovative architectural loudspeaker designer/manufacturer James Loudspeaker announced this week that it will split off its Mavericks theater products into their own division, the Mavericks Architectural Cinema (MAC) division. This new division will offer the company’s dramatic Mavericks theater speakers for both the high-end residential and commercial cinema installation markets.
AudioControl, the Seattle, WA-based specialty electronics maker of innovative solutions, announced three new gems at CEDIA Expo 2018 – a new Rialto 400 zone amplifier, the Avalon G3 four-channel amplifier, and a new CM Series 70-volt line of commercial amplifiers. These new products are not only clever solutions to integrators needs, they absolutely personify the concept of flexibility.
See more on AudioControl’s flexible new products… [Read more…] about AudioControl’s Expo18 Product Launches Personify Flexibility
Move to Drive Share of Commercial Channel
AudioControl, a scrappy and innovative maker of electronics solutions for residential, commercial, and automotive applications, said today that it will show its commercial products at InfoComm 2018 taking place next week in Las Vegas, NV. Although the company has been involved in the commercial market for years, this is the first time they’ve displayed at InfoComm in a bid to further build their share of the commercial channel.
See more on this bold move by AudioControl… [Read more…] about AudioControl to Launch 70-Volt Amp at Its First InfoComm
The Sapphire Marketing 2017 NYC Road Show rolled into Manhattan this week, taking over the 11th floor (and terrace) of the Midtown Loft & Terrace on 5th Avenue, just a stone’s throw from the Empire State Building. A large group of integrators and end users gathered to see the latest technology offerings from top brands such as Crestron, Digital Projection, Stewart, Leon Speakers and more.
See what we found at Sapphire Marketing’s NYC tech show… [Read more…] about Sapphire Marketing Road Show Rolls into the Big Apple
James Loudspeaker, the specialty speaker manufacturer with a wide range of models mostly serving the high-end market, has intrigued us for some time now. The subject of our intrigue is largely centered around their prodigious custom manufacturing capability, which they use to create a plethora of one-off products designed to order. We told you about a VERY unique pair of speakers they made for one Colorado integrator, who uses James’ customization capabilities as his “competitive advantage.”
Now James is targeting the commercial channel. See what we learned about their plans… [Read more…] about On Drive to Grow Commercial, James Hits the Accelerator…Lightly
To Help Integrators ‘Expand Your Marketplace’
Although previewed to the media last month, dealers and the media finally had the opportunity to physically see and touch the all-new Russound 70-volt light commercial line in the flesh at last week’s CEDIA 2016. The line, which the company intends to continue to develop and expand, launched with three models in the line, including a music streamer/amplifier, a volume control wallpad, and an outdoor speaker.
See more on Russound’s new marketplace expanding 70v line… [Read more…] about Russound Formally Launches 70V Line at CEDIA 2016
As we recently told you, Russound has announced that it would be launching a line of 70-volt products designed to facilitate integrators’ entry into the commercial market. Now the company has released more details on just what their 70-volt offerings will include – and it appears to be a solid first step into the more commercial business.
See more on the new Russound 70-volt commercial line… [Read more…] about Russound Says Time to Hop on the 70-Volt Boat
Being in tech, we’re supposedly in the innovation business. The fact is when it comes to marketing, we’re not very innovative. Our advertising follows predictable patterns which are NOT innovative – and leaves us open to ridicule. Well, one website is calling us on the carpet – CollegeHumor.com who has launched a video parody of tech advertising.
I found this parody courtesy of David Pogue, the New York Times tech reporter, who says he can’t stop “cackling.” I, too, laughed heartily as I recognized all those formulaic tactics advertisers use to sell generic tech products. But the more you think about it…a sour – and painful – after-taste sets in.
See the CollegeHumor parody titled “Every Tech Commercial” below… [Read more…] about Tech Commercial Parody is Funny, But Leaves a Sour – and Painful – After-Taste
On Tuesday, the Associated Builders and Contractors (ABC) held a webinar for the media called the 2012 Mid-Year Construction Forecast with presentations from some of the most powerful industry-related economists with fresh data and forecasts…and some surprises.