Strategy in TECH...
Don’t let those smiling faces fool you…these guys are deadly serious about taking more than their fair share of the audio market. And the vehicle they’re using to drive that growth is Beale Street Audio, a brand that Vanco acquired about two years ago. From what they told me – and showed me – at this year’s 2019 CEDIA Expo in Denver, they are well on their way.
Vanco has always seemed to be that reliable supplier in the background providing a steady stream of solutions like cables, connectors, and other accessories – not particularly glitzy or exciting, but steady and there. Well all that is about to change I learned when I spoke with Mark Corbin, Vanco’s recently appointed President at CEDIA Expo18 earlier this month. The company has begun a big initiative to become a major player in a category near and dear to my heart…audio.
Vanco International LLC, a provider of AV and accessories products, announced this week that Randy Blanchard has joined the company as its new Director of Audio Products. Among other things, Blanchard will oversee the company’s Pulse Audio and Beale Street Audio brands. Blanchard joins the company after a 13½-year career with ADI.
