Sonance announced last week that it was transitioning its business model in Canada from one centered around a distribution model with an in-country partner responsible for all sales and servicing in the country to a new direct one where Sonance HQ will directly handle all sales and service of its products there. This week, we learn that the company has appointed a new National Sales Manager for Canada, responsible for implementing this new business model, building an all-new sales team, and managing their sales operations there.
That new executive is Toronto-based sales professional Brad Middleton.
Learn more about Sonance appointing Brad Middleton
According to the company, Middleton is from Ontario, and with over 20 years of industry experience, he has “been deeply involved in the market.” That experience includes a more than seven-and-a-half stint as the Savant brand manager for Evolution Home Corp., a Canadian distributor of home entertainment and automation solutions.
Middleton will draw upon his extensive experience as he sets about building Sonance’s all-new Canadian Sales Team of representatives based throughout all the provinces across Canada. It’s a big job and will take time to build out, but the company is confident that they have the right man for the job.
I am excited and eager to take on the oportunity of nuturing this new relationship between the Sonance family and the Canadian market. This market has its own unique needs that I think we can now be in a great position to deliver upon. I am looking forward to building and strengthening our partnerships in Canada.Brad Middleton, Sonance’s new National Sales Manager for Canada
Sonance HQ will fully support Middleton in his efforts by availing him of their existing international sales management team, including Kent Sheldon, VP of International Sales, and Jay Lazzaro, Sales Director for the Americas. Between this support, and Middleton’s expertise in both the Canadian market and the residential AV and automation channels, Sonance is confident that dealers will experience a welcome strengthening of their relationship with Sonance brands.
For those Canadian dealers who would like to reach out to learn more about the company’s transition plans for Canada, or sign up with the company, or even to just congratulate the new National Sales Manager on his appointment – reach out to Brad Middleton by phone at 905.510.5830 or via email at email@example.com.
Learn more about Sonance by visiting sonance.com.
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