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Brad Middleton

Sonance Names National Sales Manager for Canada Biz Transition

November 10, 2022 by Ted Leave a Comment

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Sonance announced last week that it was transitioning its business model in Canada from one centered around a distribution model with an in-country partner responsible for all sales and servicing in the country to a new direct one where Sonance HQ will directly handle all sales and service of its products there. This week, we learn that the company has appointed a new National Sales Manager for Canada, responsible for implementing this new business model, building an all-new sales team, and managing their sales operations there.

That new executive is Toronto-based sales professional Brad Middleton.

Learn more about Sonance appointing Brad Middleton

[Read more…] about Sonance Names National Sales Manager for Canada Biz Transition

Filed Under: Dealers, Distributors, Integrators, Management, News, People, Residential, Sales, Sales Reps, Strategy Tagged With: Brad Middleton, iPort, James Loudspeaker, Sonance

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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