An Important Look at Integrators’ Sales Process
Recently, while researching the “analog renaissance” phenomenon, we spoke with an integrator who told us he had to scramble when he realized he was missing the trend for 2-channel analog and vinyl systems. But how could he miss this trend as it was clearly a result of customer demand?
“Don’t be so surprised,” a manufacturer told us. “Integrators have no idea on how to connect with customers and ‘sell.'” Is it true that integrator’s don’t know how to sell? Or is the sales process changing?
SupplyStream, the online aggregator of industry brands and products data, announced today that it has decided to change its name and business model in a move that they say will more properly align their branding with the reality of their business activities. The change takes place immediately.
