Strategy in TECH...
So let me start by saying there was a veritable slew of introductions at CES 2022 Media Day, which took place on Tuesday before the show opened. Most of them were incremental advancements of existing product lines. Only a couple of announcements rose above the noise to catch the attention of just about everyone who attended those presentations. One from an industry stalwart…and another from out of left field (almost literally).
In a recent interview in a business newsletter, James Harris of the reality TV show Million Dollar Listing chatted about the latest trends in the luxury home market. The interview offered some interesting insights on the most desired amenities by today’s luxury home buyer, aka the primary target client for most custom integrators. Of the long list of available options, wellness is said to top the list as today’s most desired amenity.
Crestron Electronics, one of the industry’s most powerful home automation brands, announced today that it has launched a new line of battery-powered custom shades. While Crestron has been in the shading business for quite some time now, this new line of battery-powered shades – to my mind at least – seems perfectly suited as a complement to their burgeoning Crestron Home residential automation ecosystem.
Bowers & Wilkins (B&W) continues to launch new products without missing a beat since they became part of Sound United a little over a year ago. And those products span the range from their revered high-end 800 Series Diamond models to now, a refresh of their Zeppelin speaker system that the company describes as “a complete stereo system in one component.”
As the first and one of the most prominent brands that decided to pull out of the recent CEDIA Expo in Indianapolis last month, Savant based their difficult decision on placing the safety of their employees and customers as their key concern in a time of surging Delta-variant COVID infections. But that decision did not mean that they didn’t want to communicate with their dealers about the many exciting developments at the company. So Savant developed a powerful two-pronged approach (the 1-2 punch I mentioned) to deliver their dealers a better – virtual – trade show.
LG Electronics announced today that it is targeting the super-luxury residential market with a new wall-sized display based on Direct View LED (DVLED) technology. They call their new series DVLED Extreme Home Cinema and while they are not the only purveyor of the technology, LG says they are best positioned for success in the category due to their “years of [experience] building premium consumer electronics, keen understanding of affluent consumers and deep expertise as an innovator of DVLED technologies.”
Premium networking systems and services specialist WhyReboot announced this week that they have set up a national network of independent specialty manufacturers sales representatives. The company has appointed nine top rep firms across the country, expanding their local presence for both sales and support.
Bowers & Wilkins (B&W) announced today that they have partnered with BMW as the audio system provider for their new luxury electric SAV (sports activity vehicle)…the eagerly anticipated iX. The company says that engineers from both of the partners worked closely together to develop an audio experience that “feels as though you are there with the artist in the studio” – or what B&W likes to call “true sound.”
Schneider Electric is looking to take that dumb old 110v power coming into the typical residential home and make it smarter…much smarter. As part of its strategy to lead the digital transformation of energy management and automation in the home, the company has launched two new lines called the Square D X and XD Series of connected wiring devices. This opens up a whole new world of control convenience and possibilities for homeowners, and the integrators who serve them.
By now, you may have heard that Savant has acquired Racepoint Energy, LLC, which will now operate as Savant Power. In another post, I discuss this acquisition in a little more detail and interview Savant Power President Anna Demeo. Demeo is incredibly smart and because of this, it was one of my more challenging interviews – let’s just say you don’t want to take her on in a game of Scrabble. This is a big move by Savant and if you don’t look closely, you may miss the importance of what it potentially represents – a significant disruption of the power segment.
