Strategy in TECH...
On Monday we learned of the launch of a new brand of wireless streaming music systems called AVA. Targeted towards the higher-end of the market, AVA features a more European design aesthetic, is targeted for distribution through the custom integration channel, and comes from a triumvirate of co-founders of respectable pedigree.
But does this pedigree guarantee their success?
Allterco Robotics, a global high-tech manufacturer of simple yet sophisticated Internet of Things (IoT) devices, offers a line of home automation tools and solutions they sell under the Shelly brand name. While there are a lot of “black box” type solutions on the market today, don’t be fooled – Shelly devices contain world-class technology, expansive capabilities, and broad compatibility with major control brands.
The Biden Administration announced on Tuesday a comprehensive public/private mining initiative that is designed to boost the local supply of essential minerals. These minerals are required in a wide range of strategic products and the administration’s new programs will achieve several goals: they will use new technology to boost the mining of the minerals in new areas of the country, create a large number of good-paying American jobs, and reduce our reliance on China. What looks to be a savvy program, this new initiative partners with key American companies to improve the U.S.’s supply chain structure in order to make it more robust to “build a future that’s made in America.”
Crestron Electronics, one of the industry’s leading control and automation system manufacturers, announced today that they are making a major push into the lighting segment – especially within the realm of what is generally known as human-centric lighting (HCL). Their new line of LED Light Fixtures not only contemporizes their lighting offerings to today’s standards – but I believe that they take the lead with an exciting and futuristic new capability known as Solar Sync™.
Crestron Electronics announced today that it is launching two new audio products, both part of its successful Crestron HOME residential line-up. The addition of these new models – an in-wall subwoofer developed in conjunction with partner Origin Acoustics, and a new DM NAX 4-zone streaming pre-amp – demonstrates the company’s continued commitment to further expanding their residential business.
Last week, I updated the story of the Asahi Kasei Microdevices (AKM) factory fire that destroyed one of the world’s largest fabs producing semiconductors, particularly LSIs (large-scale integrated circuits) for digital-to-analog converters (DACs) and analog-to-digital converters (ADCs) widely used in audio for consumer, pro, and commercial applications. [See post: AKM Fire Update: Co. Makes Progress, Interim Solution Shows Promise] At the time I was working on that report, I reached out to AKM for comment on what I was learning from my sources, but did not receive a reply by the time the story was posted.
This morning, AKM responded to my request…
In one of the most-read stories ever posted on Strata-gee.com, I reported on a fire in October 2020 at an AKM factory in Japan. AKM is one of the world’s largest manufacturers of large-scale integrated circuits (LSI) used in a variety of products, including digital-to-analog converters (DACs) and analog-to-digital converters (ADCs) for the audio industry. In that post, I warned you that this fire threatens to “disrupt the global supply of critical digital ICs.” It was the bright red flag of what was to become a massive supply chain headache that the world continues to struggle with to this day.
Amazon is widely credited with having created the entire smart speaker category with their Alexa voice-controlled Echo smart speaker and other products. The company has sold millions of them since their introduction in 2015, especially at often insane sale prices during the holiday selling season. But Bloomberg Businessweek has come into possession of leaked internal Amazon documents that paint a portrait of a category that appears to be in serious trouble, principally because it fails – often miserably – to retain consumer interest.
And, the documents show, not only do consumers lose their interest…they lose it quickly.
I don’t think it’s possible for me to overstate the significance of what just happened last week when, in a final decision from the U.S. International Trade Commission, the full panel affirmed a commission judge’s ruling that Google had in fact infringed on five patents held by Sonos. It is a real-life version of the bible story of David versus Goliath. Make no mistake, this David’s win may change our industry in fundamental ways.
On Monday evening (January 3, 2022), as part of their festivities kicking off the 2022 edition of the Consumer Electronics Show (CES), Vice President of Research for the Consumer Technology Association (CTA) Steve Koenig shared what the association believes to be some of the top trends in Tech today. Saying, “…we’ve witnessed an abundance of innovation across this whole season and certainly over the past year…”
