Strategy in TECH...
JL Audio, part of Garmin, Ltd, has announced the launch of an interesting new audio system known as Primacy. With Primacy, JL Audio says it has redefined and expanded the high-performance audio market to a wider potential base of customers. What did they change to address this wider market?
A new high-end, high-performance, direct-to-consumer audio company called Austin AudioWorks is officially launching the brand during the upcoming AXPONA show at the Schaumberg Convention Center in Chicago, IL from April 12-14. The company says its products “are very different from the mainstream” and show attendees will want to stop by and audition the new line in person at the show.
Premium residential and commercial audio brands Theory Audio Design (Theory) and Pro Audio Technology (PRO) announced today the appointment of Marc Bertrand as Chief Operating Officer of both entities. Bertrand is said to have a long and highly-regarded history that will greatly assist both brands in their market growth initiatives.
This week, one of the industry’s premier audio expositions, JD Events’ Audio Expo North America (AXPONA), kicks off again in full force – and many in audio are buzzing in excitement for a full frontal, fully immersive audio experience. Starting Friday (with a pre-event party Thursday night for exhibitors and industry folks), the Expo is being held at the Renaissance Schaumberg Hotel & Convention Center in Schaumberg, IL.
Is it possible for a speaker company that doesn’t sell architectural speakers, or home cinema speakers, or soundbars, or outdoor landscape speakers – to grow and thrive in today’s market? I would argue that YES, it is very possible. And it is equally possible for dealers to thrive in the segment as well, if they are willing to take just a few simple steps. I make that argument based on my direct experience in the high-performance stereo music system segment in my role as U.S. Brand Director for Vivid Audio.
Last week, in dramatic fashion, Harman (part of Samsung) brand Mark Levinson announced the launch of an entirely new 5000 series family of products, whose lower price tag is designed to appeal to an expanded share of the market of audio enthusiasts. In a combination of well-produced video segments, coupled with live presentations to the industry media, Harman executives laid out their vision for the brand and presented the details of the engineering and craftsmanship behind their new line of electronics and sources that included a preamp, power amp, turntable and streaming SACD player
The Florida Audio Expo announced this week that they are cancelling their February 2021 high-end audio exposition due to “the extraordinary times and continued uncertainty.” Although their announcement does not explicitly name COVID-19 or SARS-CoV2, comments by show founders make it clear, noting that they “put our customers well being first.”
The long sad saga of Thiel is just about over for good. Having entered bankruptcy in October 2018, an auction house has finally been selected and started the process of liquidating all that remains of the former Nashville, Tenn-based Thiel…including Thiel Loudspeakers, Aurora by Thiel wireless music systems, and detritus from the Aurora Studio live streaming music studio.
We reported last week that Krell Industries owner Rondi D’Agostino vehemently denied reports we had received from various sources that the company was in bankruptcy or considering bankruptcy. D’Agostino said that things may not be perfect, but it’s business as usual at Krell. Even better, she told us, the company is close to finally launching a new model. Sounds good…right?
Since our report was published, the trickle of sources approaching us about Krell…became a torrent. In messages public (in the Comments section below our original article) and private, we heard from more sources, many directly connected with Krell, who told a much different story.
A dramatic new high-end line of loudspeakers, Horns by Auto-Tech, is now available from Chane Music and Cinema, the newly appointed North American distributor/retailer for the brand. The brand offers five different systems, each of which features the use of “well-tried” horn technology. Paul Klipsch would be proud!
