A Guest Post by Keith Dowd, Vivid Audio
Is it possible for a speaker company that doesn’t sell architectural speakers, or home cinema speakers, or soundbars, or outdoor landscape speakers – to grow and thrive in today’s market? I would argue that YES, it is very possible. And it is equally possible for dealers to thrive in the segment as well, if they are willing to take just a few simple steps. I make that argument based on my direct experience in the high-performance stereo music system segment in my role as U.S. Brand Director for Vivid Audio.