Painting the Gibson Bankruptcy by the Numbers

We have been closely following – first Gibson Guitar and then Gibson Brands – from their decision in 2012 to shoot for the stars by using OPM (other people’s money) to make highly leveraged…and highly questionable…acquisitions of various consumer electronics … Continue reading

Who Launched New Experience Centers Yesterday?

Yesterday, a major manufacturer who is very influential in the industry announced it was launching a series of “Experience Centers” across the country to help promote its brand. Perhaps you think I’m referring to Control4, who did announce such a … Continue reading

Best Buy Rebranding Reverses Historic Course

Best Buy has launched a corporate rebranding that is both sweeping in style and represents a shocking reversal of course, undoing much of its original mission that was created when founder Dick Schulze, President Brad Anderson and crew launched an … Continue reading

Lutron Partners with SnapAV for OvrC-Enabled RA2 Select

BREAKING NEWS SnapAV announced today that it has partnered with lighting kingpin Lutron to offer a special version of their RA2 Select repeater, part of an entire RA2 Select system, that has been natively integrated into SnapAV’s OvrC remote management … Continue reading

Gibson CEO Turns to PR to Stop Crashing Reputation

Company Rehires CFO With Debt Deadline Fast Approaching As the music world media continues to trumpet the news of the potential impending collapse of Gibson Brands, noting large outstanding debts and the exit of the company’s CFO, Gibson CEO Henry … Continue reading

Monster Throws a ‘Hail Mary,’ Pays Millions for Super Bowl Ad

Monster, Inc. (formerly Monster Cable) announced this week that it is launching its first ever television ad during the NBC broadcast of Super Bowl LII this Sunday, February 4. Usually the biggest TV event of the year, Super Bowl commands … Continue reading

Whoa CES! Power Outage Plunges Show into Darkness

A News Story and a Metaphor CTA’s marketing message for the Consumer Electronics Show (CES) this year was “Whoa!” While this is a reference to surprising innovations, it now appears that the biggest Whoa! to emerge from CES was a … Continue reading