Strategy in TECH...
Crestron Electronics, one of the industry’s most powerful home automation brands, announced today that it has launched a new line of battery-powered custom shades. While Crestron has been in the shading business for quite some time now, this new line of battery-powered shades – to my mind at least – seems perfectly suited as a complement to their burgeoning Crestron Home residential automation ecosystem.
I have just learned that Crestron is planning to launch a monster series of regional dealer shows, called the Crestron NEXT Road Trip, that sounds as though they’re going to be spectacular – with new product launches, full product displays & demos, and in-depth educational courses offered. The multi-day event will include huge displays from both the company’s commercial and residential business units in what promises to be quite a show.
What a crazy couple of weeks it has been for exhibitors of CEDIA Expo 2021, and also for potential attendees who watched a slow-motion train wreck unfold right in front of their eyes. It was almost exactly two weeks ago – on August 10th – when Savant CEO Robert Madonna suddenly announced that Savant was pulling out of CEDIA, due to concerns over the surging infections from the Delta variant of COVID-19.
Little did we know then that this was the trickle before the flood…
Crestron Electronics announced this morning that it has made “the difficult decision to fully cancel our presence” at the rapidly approaching CEDIA Expo 2021, scheduled to start in just about two weeks in Indianapolis, IN. Crestron joins a long list of exhibitors who have also decided to pull out of the event, almost all due to health and safety concerns from the dramatic increase in infections and hospitalizations as a result of the rapidly spreading COVID-19 Delta variant.
Crestron announced on Monday that it was joining with members of the Bargetzi family to create the Fred Bargetzi Memorial Scholarship, created to honor the memory of the company’s much-beloved and long-time Chief Technology Officer Fred Bargetzi, who passed away in January of this year. The scholarship will be for select students of Bargetzi’s alma mater, the University at Buffalo, and will serve both “to empower students at the University at Buffalo to succeed in their education by removing barrier’s from their progress”…and to offer a lasting legacy of the CTO who was so meaningful to one of this industry’s greatest technology companies.
AudioControl announced this week that it has released certified drivers for Crestron Home for its line of specialty electronics. This news means that the company’s products, already popular in home automation systems, will now integrate into the rapidly expanding Crestron Home ecosystem.
Crestron Electronics announced on Friday that long-time company President and CEO Randy Klein will retire from the company “later this year.” The news was a bit of a surprise and the company said that Crestron Chairman and COO Dan Feldstein – son of company founder George Feldstein – will assume the role of President and CEO after Klein retires.
Ever since Crestron launched Crestron Home it became obvious that there had been a sea change in the company’s go-forward strategy. The new Home operating system was easier to program and deploy, more visually attractive for end-users, and more clearly differentiated from their more robust high-end programming solutions. But also, the company’s style of operation changed as well, from doing it all in-house to opening itself up to partnerships.
Now we learn of two more in a long line of technology partnerships as the company continues to evolve and propel Crestron Home down the path to becoming the dominant smart home OS in the industry. The new partnerships are with Josh.ai and Somfy, both well-regarded technology players in the custom integration channel.
LWith great fanfare, Crestron kicked off their annual festival of all things Crestron – Crestron Masters 2021 – with a keynote address titled “Innovation Fuels Us.” And in a bit of irony, Mother Nature, or should I sway Mother Internet, reminded us all of who’s in charge by causing the program to suddenly stop at about five minutes in. About fifteen minutes or so later, the program started again and, save for a couple of stutters later, attendees were entertained with an impressively professional and compelling pre-recorded video presentation that celebrated Crestron’s history of innovation and set the tone for the week of education and conversation to come.
When two power players decide to create something new together, the result could potentially shake the earth and be felt by all in the industry – especially by their competitors. Such was the first thought that came to mind when I learned that Crestron Electronics and Origin Acoustics – one, a home automation and integrated systems Jedi Master…and the other, a leading brand in premium architectural audio solutions – came together to create a new line of residential audio products under the Crestron brand.
