Strategy in TECH...
Origin Acoustics announced this week that it has promoted current Sales VP Marc Fisher to the unusual title of President of Sales. The company also the appointment of John Marchionda as Chief Marketing Officer (CMO).
As usual, our first official CEDIA Expo press conference was Origin Acoustics. And as usual, Origin begins the show by putting on the Dave Donald show. Donald, who is Origin’s “Worldwide Ambassador,” is a showman at heart with a dynamic speaking style and sprinkles of exciting hyperbole. I have to say, while Donald seemed slightly lower key that at past shows, you certainly won’t drift off to sleep when he’s verbally throwing new models at you.
Portal announced today that it has secured a deal with Origin Acoustics which will allow dealers to select and purchase Origin products through its unique, brand-agnostic, proposal and purchasing web portal for integrators. The deal includes not only Origin products, but iRoom brand models as well. And Portal says it will be offering “exclusive access to the award winning Valet Amplifier system.”
