Origin Acoustics: New Products, New CEO

Origin CEO Nick BerryAs usual, our first official CEDIA Expo press conference was Origin Acoustics. And as usual, Origin begins the show by putting on the Dave Donald show. Donald, who is Origin’s “Worldwide Ambassador,” is a showman at heart with a dynamic speaking style and sprinkles of exciting hyperbole. I have to say, while Donald seemed slightly lower key that at past shows, you certainly won’t drift off to sleep when he’s verbally throwing new models at you.

But what followed next is what really caught our attention…




Origin Acoustics had their usual large volume of new model introductions including multiple products in multiple categories. Dave Donald quickly ran thorough a slide deck presenting key products and key bullet points – making sure to keep a couple of spots in the presentation for Nick Berry, Origin’s new CEO.

New items discussed included:

  • Expansion of their thin fit line of products, which are limited depth speakers that are popular globally, but especially in Europe where typical residential construction materials often limit space behind the wall or ceiling.
  • The introduction of “rock” style landscape outdoor speakers.
  • New subwoofers, both the SUBDD12EQ (an app controllable dual driver 12″ subwoofer), and the CSUB12 in-wall 12″ subwoofer.
  • The Explorer line of marine speakers with about eight models
  • The Marquee Theater line of high-end theater speakers
  • A new Valet 5.1 amplifier
  • An interesting new Echo Dot wall mount solution
  • A new Outdoor Bollard line of landscape speakers combining a subwoofer with a 360° full range speaker in a mini tower
Origin has a new Echo Dot wall mount

Origin’s new Echo Dot wall mount

I don’t want to minimize this blizzard of new products. As an ex-manufacturer, I have a better appreciation than most of the media about the cost and the challenge of creating, manufacturing, marketing, and selling new products. Each new product is a huge investment, and a huge risk…and deserves our careful consideration at a minimum.

But I have also been captivated by an apparent behind-the-scenes transfer of power at Origin. A few months ago, I started receiving feedback from a variety of sources that said there was a change in the management at Origin. I reached out to multiple company-connected resources to try and understand what was going on there. Specifically, I learned that the Chief Executive Officer Jeremy Burkhardt had stepped down, or had possibly otherwise been removed, and that his cousin Nick Berry, had been named the company’s new CEO.

Origin Bollard line

Origin’s new Outdoor Bollard line includes a buried subwoofer and a 360-degree full range speaker in a unique stand in your landscape.

CEO Change Downplayed




The company connected sources I spoke with downplayed the news, suggesting that Origin had always been run as a kind of consortium, with Nick Berry actively involved in all key company decisions up until now. Burkhardt, I was told, remains as the company’s Chairman of the Board.

I am still attempting to learn more about just what this change means, but in the press conference I found Berry poised and compelling in the product presentation to the media. Berry’s style is quite different from Burkhardt, as you might expect – and he offered thoughtful perspective on the new models being presented.

Explorer marine speaker line

Origin’s new Explorer marine speaker line

New CEO Fully Plugged into New Models




During the press conference, I asked some questions about the new Echo Dot wall mount, and Berry was actively involved in adding further illustrative details in response to my question. I have requested an interview with Berry and hope to be able to add more details to this report at that time.

In the meantime, if you are attending the CEDIA Expo, stop by booth #3042 and see the many new models the company has introduced.

Learn more about Origin Acoustics at: www.originacoustics.com.



About Ted

A sales and marketing specialist - primarily in the technology industry - I've experienced a sort of "circle of life" in business. I've been a mass merchant retailer, a specialty retailer, a specialty manufacturer, a large volume manufacturer, a distributor, and even represented sales representatives. Now the owner of a marketing company that works with a variety of businesses on improving their strategic marketing and business development - I analyze issues from all angles to develop holistic solutions.

Comments

Origin Acoustics: New Products, New CEO — 2 Comments

  1. Hi I am Jeremy,

    I’ve mentored nick for ten years to replace me. I’ve been removed to snow, rocks, surf and an occasional new product idea. Beyond proud to have Nick do what I did at his age and become CEO. To paraphrase Lawrence of Arabia it’s the job of young men to fight war and old men to wage it. It’s been an amazing 30 years in this biz and I’ll be here to be interrogated if you so desire Ted. Oxox

    • Jeremy,

      Thanks for your thoughts on this transition. I’ll reach out to you soon for a brief discussion. I saw you in passing at the show but unfortunately we didn’t connect.

      Ted

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