![JonathanStovallofEnergySquad Photo of Energy Squad Founder Jonathan Stovall](https://www.strata-gee.com/wp-content/uploads/2012/09/JonathanStovallofEnergySquad.jpg)
Sometimes the best ideas are the simplest. When I ask business owners and executives to tell me why they started their business, you’d be surprised at the mushy gobbledy-gook I’m often offered in response. So when strata-GEE.com readers at the CEDIA Expo pointed me in the direction of the Energy Squad booth – I was skeptical. Was this another tech head playing with toys who’ll be here-today and gone-tomorrow?