CI coaching business Vital announced this week that well-known industry veteran Lawrence Davis has joined the company as its new VP of Business Development. The company says that this move is “the first step in their growth plan.”
Group Says Deal is Just the Beginning
Bravas Group, a cooperative of integrators aggregated by Paul Starkey and Steve Firszt of VITAL MGMT, was first put together as part of VITAL MGMT’s consulting practice helping member companies better organize their operations, improve their financial performance, and drive greater profitability. Ultimately, the group’s fifteen members coalesced into one widely-spread unified organization, with over-arching centralized management and plans for the group to be packaged and sold.
Now, in a deal said to be valued at $75 million, Bravas Group has been sold to Presidio Investors, a private equity investment company with offices in San Francisco, CA and Austin, TX.
See more on the Bravas – Presidio deal…[Read more…] about Bravas Group Sold to Private Equity Firm in $75 Million Deal
Core Brands continues to rejigger its team as we mentioned in our Breaking News SYNCH earlier this week. And one major step in this process took place in September 2013 when Core Brands surprised many by announcing the appointment of Joe Roberts as its new head of marketing, replacing Paul Starkey. Two weeks later, Roberts headed to his first CEDIA ready to jump in feet first and reassure dealers of the company’s direction…and learn all about any concerns that they felt the company needed to address.
Boy…did he get an earful… [Read more…] about New Marketing VP for Core Brands Zeros in on a Key Problem
In an announcement considered a surprise by most in the industry – Core Brands announced that it has named Joe Roberts as VP of products and marketing. Roberts will replace Paul Starkey, the former President of Core Brands’ Elan division and, most recently, Senior VP of Marketing for the company.
See more on this surprising announcement, including comments from Starkey… [Read more…] about Core Brands Hires New Marketing VP to Replace Starkey
Strata-gee.com heard this week from multiple sources that Core Brands had completed the analysis phase of its sales force consolidation, and was now executing the termination of the losing reps – and the reassigning of brands to the winning reps. Core Brands, a division of Nortek, Inc., had announced the downsizing process in a conference call with their entire sale representative network on April 19th – laying out a process for which the desired result was to create a smaller network of fewer authorized sales representative companies presenting most, if not all, of the company’s ten brands.
But there is some question as to how successful the process was, given continuing multi-rep territories… [Read more…] about Core Brands Completes Downsizing of National Sales Force
BREAKING NEWS *EXCLUSIVE*
Just three weeks ago, we had the opportunity to speak with Core Brands Senior Vice President of Marketing Paul Starkey, who confirmed information we had received from multiple sources about an impending announcement of significant changes in the way the company planned to go to market. Starkey confirmed much of the information we had uncovered, especially changes to systems and processes.
But regarding one major initiative we asked Starkey about – that of an extensive restructuring of its sales representative network – he was not able to confirm…at that time.
But that changed last Friday when the company told reps of a major sales force restructuring… [Read more…] about Core Brands to Significantly Downsize Their Sales Rep Network
Core Brands, a division of Nortek, Inc., will announce sweeping new structural and marketing initiatives this coming Tuesday, April 1st, Strata-gee.com has learned from multiple sources. In a recent post on parent company Nortek, we alluded to sources telling us about impending changes in what was to be a major announcement – literally a fundamental change in the way the company does business.
Find out what Core Brands is set to announce next week… [Read more…] about EXCLUSIVE: Core Brands Set to Announce Sweeping New Initiatives April 1st
Core Brands, a division of Nortek, Inc.’s TECH segment, announced today that it has appointed Chris Bundy as its new Director of Marketing Communications. In this role, the company says that Bundy is responsible for “developing and delivering innovative branding, marketing strategies, and product launches across then brand lines…” Bundy’s most recent position was director of marketing for Atlona.
See more on this development below… [Read more…] about Nortek’s Core Brands Appoints Chris Bundy Director of Marketing Communications
The 2012 CEDIA Expo launched with a bang for me as I previously reported when, upon entering the convention center, I was collared by a PR person who quickly walked me (without explanation) to a high-level executive for a Nortek company who felt the need to tell me – in compelling and direct terms – what he thought of strata-GEE.com’s coverage of the Core Brands consolidation. (Hint: he didn’t like it.) After a few minutes of somewhat hot-under-the-collar conversation, things cooled off a bit and he offered to get me together with the Core Brands management to clarify the situation.
Now we’re getting somewhere… [Read more…] about EXCLUSIVE: Nortek’s Core Brands Clears the Air with strata-GEE.com in Exclusive EXPO Interview
Wednesday, the day before the 2012 CEDIA Expo opens its show floor, is both the day many integrators come to the convention center to take educational classes – and also the press comes for a day full of press conferences.
I approached the event this year with a high level of anticipation, as our strata-GEE.com CEDIA survey suggested that attendance might be better than originally anticipated. As I approached the convention center, I was surprised by the lack of activity around the outside of the hall. Then a CEDIA hotel shuttle bus showed up and – suddenly – we had a fair amount of activity.