Core Brands Moved Under Control of Nortek’s SCS Group

In a reorganization at Nortek, Core Brands, previously a freestanding, underperforming segment of the company, has been moved under the control of Nortek’s Security and Control Solutions Group, it was announced internally this week. With this change, Core Brands President … Continue reading

Big Changes at Core Brands: Pollock Retires & Keller is Out

BREAKING NEWS We received word late today of big changes taking place at Core Brands as the company announced that President Bill Pollock will retire “after 27-years leading Panamax-Furman” and Core Brands. Pollock’s retirement becomes effective at the end of … Continue reading

Wait Till You See What’s Coming, Core Brands VP Tells Us

Last week, Strata-gee was the first in the industry to report the financial second quarter results for Nortek, Inc. and while the overall news had many positive points – the results for the now-separately reported AV group was quite negative, … Continue reading

New Marketing VP for Core Brands Zeros in on a Key Problem

Core Brands continues to rejigger its team as we mentioned in our Breaking News SYNCH earlier this week. And one major step in this process took place in September 2013 when Core Brands surprised many by announcing the appointment of … Continue reading

Witten & Weisenberg Out of Core Brands as Company Reorganizes Its Product Management Team

BREAKING NEWS Today we learned that Core Brands has taken steps to reorganize their product marketing teams with moves both to bring in new executives – and to move two prominent executives out. Mitch Witten, former Core Brands Director of … Continue reading

Core Brands Hires New Marketing VP to Replace Starkey

In an announcement considered a surprise by most in the industry – Core Brands announced that it has named Joe Roberts as VP of products and marketing. Roberts will replace Paul Starkey, the former President of Core Brands’ Elan division … Continue reading