Melrose Talks of Disposing of Nortek

Are Elan, Speakercraft, Niles, Proficient, etc. In Play Again? Melrose PLC, owner of Nortek, including Nortek Security & Control, is openly talking to U.K. media about the likelihood of selling off Nortek – saying, in essence, their work is done, … Continue reading

Core Brands Awards The Bulk of Its Brands to Atlantic Integrated For NY Metro

Core Brands, LLC, a division of Nortek, Inc., announced Tuesday that Atlantic Integrated, a Rockleigh, NJ-based sales representative company, has been awarded most of its brands for representation in the New York Metropolitan region and Fairfield County, CT. This appointment … Continue reading

New Marketing VP for Core Brands Zeros in on a Key Problem

Core Brands continues to rejigger its team as we mentioned in our Breaking News SYNCH earlier this week. And one major step in this process took place in September 2013 when Core Brands surprised many by announcing the appointment of … Continue reading

Core Brands to Significantly Downsize Their Sales Rep Network

BREAKING NEWS *EXCLUSIVE* Just three weeks ago, we had the opportunity to speak with Core Brands Senior Vice President of Marketing Paul Starkey, who confirmed information we had received from multiple sources about an impending announcement of significant changes in … Continue reading

EXCLUSIVE: Core Brands Set to Announce Sweeping New Initiatives April 1st

Core Brands, a division of Nortek, Inc., will announce sweeping new structural and marketing initiatives this coming Tuesday, April 1st, Strata-gee.com has learned from multiple sources. In a recent post on parent company Nortek, we alluded to sources telling us … Continue reading

Nortek’s TECH Segment’s Troubled Transformation

In a recent fiscal year 2012 fourth quarter and full-year report, Nortek, Inc. showed a mixture of hit-and-miss results with fourth quarter sales dropping 5.6% to $505.4 million as compared to Q4 2011’s $535.2 million. Worse yet, the company’s Q4 … Continue reading

Nortek’s Core Brands Appoints Chris Bundy Director of Marketing Communications

Core Brands, a division of Nortek, Inc.’s TECH segment, announced today that it has appointed Chris Bundy as its new Director of Marketing Communications. In this role, the company says that Bundy is responsible for “developing and delivering innovative branding, … Continue reading

Nortek Consolidation Continues; Creates New ‘ProAV Group’

BREAKING NEWS Nortek Inc. announced this morning that it has consolidated several of its brands into a new organization that they call the “ProAV Group.” Consisting of several Nortek brands that were conspicuously missing from their recently formed “Core Brands” … Continue reading

EXCLUSIVE: Nortek’s Core Brands Clears the Air with strata-GEE.com in Exclusive EXPO Interview

The 2012 CEDIA Expo launched with a bang for me as I previously reported when, upon entering the convention center, I was collared by a PR person who quickly walked me (without explanation) to a high-level executive for a Nortek … Continue reading

Here We Go Again – Nortek Reorganizes Its Reorganized Reorganization

This Monday, Nortek, Inc. announced yet another reorganization, their third major structural change since the company decided to group its A/V assets under one roof back in April 2010. The company has created yet another new company called Core Brands … Continue reading