Technology & Business Summit Acquired by CEDIA

The Era of the Rep at CEDIA The Custom Electronics Design and Installation Association (CEDIA) announced today that it has acquired the Technology and Business Summit, a regional sales rep-driven dealer show. The move raises some interesting questions, as these … Continue reading

O’Connor Named CEDIA CEO, ‘Status Quo’ Wins the Day

CEDIA announced this week that it was promoting Tabatha O’Connor to permanent CEDIA Global President and CEO. O’Connor, a sixteen-year CEDIA association employee, had recently been serving as the “acting” President and CEO in the wake of the sudden dismissal … Continue reading

Core Brands Awards The Bulk of Its Brands to Atlantic Integrated For NY Metro

Core Brands, LLC, a division of Nortek, Inc., announced Tuesday that Atlantic Integrated, a Rockleigh, NJ-based sales representative company, has been awarded most of its brands for representation in the New York Metropolitan region and Fairfield County, CT. This appointment … Continue reading

Atlantic Integrated Promotes Pawlowski to VP and Co-Owner

New York metro-area manufacturers representative firm Atlantic Integrated announced today that its director of sales, Mike Pawlowski, has been promoted to vice-president and co-owner of the company. The appointment is effective immediately and provides for a significant expansion of his … Continue reading

Reps: Are They On the Right Track? Or Have They Run Off the Rails?

On Tuesday last week, much like any other day, after arriving at my office I powered up my computer and began wading through the usual 100-150 emails that greet me every morning. Some of these are client-related emails, some are … Continue reading

IPRO Prez to the ALERT: Reps Reconceived Remain Really Relevant

<May 18, 2011> Shortly after a story appeared in last week’s BEACON about Lenbrook’s decision to terminate its national independent sales force and transition to a direct sales model, we were contacted by David Humphries, president of IPRO, the nation’s … Continue reading