Core Brands Awards The Bulk of Its Brands to Atlantic Integrated For NY Metro

Core Brands, LLC, a division of Nortek, Inc., announced Tuesday that Atlantic Integrated, a Rockleigh, NJ-based sales representative company, has been awarded most of its brands for representation in the New York Metropolitan region and Fairfield County, CT. This appointment … Continue reading

Atlantic Integrated Promotes Pawlowski to VP and Co-Owner

New York metro-area manufacturers representative firm Atlantic Integrated announced today that its director of sales, Mike Pawlowski, has been promoted to vice-president and co-owner of the company. The appointment is effective immediately and provides for a significant expansion of his … Continue reading

Reps: Are They On the Right Track? Or Have They Run Off the Rails?

On Tuesday last week, much like any other day, after arriving at my office I powered up my computer and began wading through the usual 100-150 emails that greet me every morning. Some of these are client-related emails, some are … Continue reading

IPRO Prez to the ALERT: Reps Reconceived Remain Really Relevant

<May 18, 2011> Shortly after a story appeared in last week’s BEACON about Lenbrook’s decision to terminate its national independent sales force and transition to a direct sales model, we were contacted by David Humphries, president of IPRO, the nation’s … Continue reading