Core Brands Moved Under Control of Nortek’s SCS Group

Nortek's Core Brands LogoIn a reorganization at Nortek, Core Brands, previously a freestanding, underperforming segment of the company, has been moved under the control of Nortek’s Security and Control Solutions Group, it was announced internally this week. With this change, Core Brands President Joe Roberts will now report to SCS Group’s President Michael O’Neal.

See more on this change with Core Brands inside of Nortek…



As we previously reported in June of this year, Nortek, Inc. was acquired by Melrose, PLC, a U.K.-based investment company. Melrose specializes in buying troubled properties, fixing them up, and then reselling them at a profit.

But Melrose’s specialty is in commercial and industrial businesses…not technology. It is clear that Nortek’s commercial and industrial air handling segments were the parts of Nortek in which Melrose was most interested.

General Plans

In an interview that appeared in U.K. media shortly after the acquisition, Melrose talked about some of their plans for Nortek. The discussion was pretty general, but Melrose did say that they felt that Nortek’s product portfolio needed “focus.” This is usually corporate-speak for the need to jettison non-core businesses.

Melrose logoSo this leaves open what Melrose intends to do with Nortek’s technology holdings. This would include the Security and Control Solutions Group – and, prior to this week’s announcement – the AVC segment. AVC was a separate reporting segment but the company has not considered it a core business segment for a couple of years now. AVC is the segment that most closely corresponds to the Core Brands business.

AVC Seems Vulnerable



Nortek’s SCS segment has been a pretty solid performer for the company – even a bit of a superstar in certain quaters in the past.But AVC seemed, to us, to be quite vulnerable – due to the fact that its financial performance has been eroding for several quarters now. Most recently, in the first quarter of 2016, AVC saw a 17.8% decline in sales…and generated a loss of just under $2 million. In the second quarter, sales declined 23.6% to $27.5 million ($36 million in 2015) and the company lost just under a million dollars on an operating basis.

But now AVC is part of SCS, so it is less clear what options Melrose is considering. It could be that the two were put together to prepare the tech business to be sold off as a whole. Now that Nortek has been taken private, relieving it of its obligations to report its actions and results to public investors, it will be more difficult to follow their movements and results.

No Changes?

Nortek LogoFor now, of the decision to reorganize Core Brands under the Security and Control Solutions Group, the company says that there “are no significant changes envisioned for the businesses associated with this reporting relationship change.”

Somehow, we find that most difficult to believe.

Learn more about Nortek at: www.nortek.com.


About Ted

A sales and marketing specialist - primarily in the technology industry - I've experienced a sort of "circle of life" in business. I've been a mass merchant retailer, a specialty retailer, a specialty manufacturer, a large volume manufacturer, a distributor, and even represented sales representatives. Now the owner of a marketing company that works with a variety of businesses on improving their strategic marketing and business development - I analyze issues from all angles to develop holistic solutions.

Comment on this Post

Your email address will not be published. Required fields are marked *

PLEASE READ OUR **COMMENT POLICY** BEFORE POSTING A COMMENT

We welcome your comments and encourage you to participate by offering your insights and thoughts on our posted stories. However, in some instances, your comment may be subject to editing or deletion if they violate one or more of the following points.

    --First, while we support vigorous debate and are generally quite tolerant of even controversial thoughts and ideas - we do not tolerate rudeness, profanity, or personal attacks.
    --Second, please stay on topic with your thoughts.
    --Third, while links to relevant content are OK, we do not allow self-promotion or SPAM.

The owner of this site reserves the right to edit or delete any comments submitted to this site without notice. This comment policy is subject to change at any time.

This site uses Akismet to reduce spam. Learn how your comment data is processed.