GUEST POST
Manufacturers in the CE industry have bantered this question about since the industry began. Should we establish factory direct sales teams or use independent sale representatives? Or maybe a hybrid of both? Varied levels of success and failure with any of these models riddle the history of our business. What works for one vendor may not work for another. Get 10 vendors and 10 dealers in a room and you’ll get 30 answers as to the most effective sales strategy, many of which would be valid. Which is one reason why the debate continues as to which selling strategy is best.
Even by late-May’s standards, it was an unusually hot and humid day this week as a major contingent of the tech press gathered up in Mahwah, New Jersey at the weirdest looking Sheraton you’ve ever seen – more rocket ship than hotel. We were summoned to a press presentation by D&M Holdings that promised to be more significant than those in the past. Little did we know that the heat of the day was presaging the hot presentation that was the subject of our gathering!
