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You are here: Home / Archives for Marketing

Marketing

10 Connected Technology Companies Debut The Internet of Things Consortium at CES 2013

January 9, 2013 by Ted Leave a Comment

Internet of Things Consortium logoOne of the more interesting of the seemingly endless series of announcements at CES 2013 was one that heralded the formation of a new trade association called the Internet of Things Consortium (IoTC). Utz Baldwin, CEO of Ube, clued us in because, as we were to learn, Ube is one of the founding companies.

What is the Internet of Things Consortium all about? See more below… [Read more…] about 10 Connected Technology Companies Debut The Internet of Things Consortium at CES 2013

Filed Under: Associations, Industry Trends, Marketing, News, Research, Shows & Events, Strategy, Tech Trends Tagged With: Active Mind Technologies (Game), BASIS Science, Coin, Founders Den, Internet of Things Consortium, IoTC, Jason Johnson, Kease, Logitech, MOVL (KontrolTV), Ouya, Poly-Control, SmartThings, ube, Utz Baldwin

CES Overview – A Lot of Nervous Laughter

January 8, 2013 by Ted Leave a Comment

strata-GEE's Show Report LogoToday is DAY ONE of the 2013 International Consumer Electronics Show (CES) taking place in Las Vegas, NV and running through Friday. While many attendees arrived today, most of the press has already been here – lost in the desert – for the last two days…desperately searching for even just a drip…of innovation…

See what we know so far… [Read more…] about CES Overview – A Lot of Nervous Laughter

Filed Under: Associations, Industry Trends, Manufacturers, Marketing, News, Shows & Events, Strategy, Tech Trends Tagged With: 4K, CEA, CES, Gary Shapiro, mobile, Samsung, Smart TV, Sony, tablets, UHDTV, Ultra HDTV, wireless

Ex-DDG Director Kaplan Joins with Brown & Yando to Form Consulting Business

January 8, 2013 by Ted Leave a Comment

Sales Performance Management logoWe reported two weeks ago that David Kaplan, Director of the Digital Delivery Group (DDG) for the last seven and a half years, had left the organization. At that time, Kaplan gave no indication of his plans other than to let us know that something was in the works. Now we know that Kaplan has joined with industry notables Ed Brown and Fred Yando to become part of Sales Performance Management (SPM) – a consulting company formed by Brown three years ago.

See more about this newly invigorated group and the services they offer… [Read more…] about Ex-DDG Director Kaplan Joins with Brown & Yando to Form Consulting Business

Filed Under: Management, Marketing, News, Shows & Events, Strategy Tagged With: CES, David Kaplan, Ed Brown, Fred Yando, Sales Performance Management, SPM

Very Late to the Headphone Party – Is Onkyo Better Late than Never?

January 8, 2013 by Ted Leave a Comment

Photo of Onkyo's New HF-300 HeadphonesOnkyo has finally jumped on the headphone bandwagon, although they are about the last major audio component brand to do so. The company will formally launch its new headphone line at the International CES opening Tuesday in Las Vegas, NV.

As we had reported previously, Onkyo had hinted it would be moving in this direction at last year’s CES.

Is the Onkyo headphone line too late to the game? Or is it better late than never? [Read more…] about Very Late to the Headphone Party – Is Onkyo Better Late than Never?

Filed Under: Manufacturers, Marketing, News, Shows & Events, Strategy Tagged With: Beats by Dr. Dre, CES, Denon, Gibson Guitar, headphones, Henry Juszkiewiec, Monster, Onkyo, Skullcandy, Skunk Works

DDG Scrambles to Rebuild in Wake of Member Defections

December 27, 2012 by Ted Leave a Comment

Digital Delivery LogoThe world of national distributor groups often resembles the ever-shifting sands of the desert – members change, vendors change, and its relative market position often changes. So it is a radically changed world in which the Digital Delivery Group (DDG) finds itself in the wake of last week’s announcement of the formation of a new national distributor group – Catalyst AV –  an announcement that prominently featured the names of four DDG distributors who apparently defected to the new competitor.

But DDG denies that these defections spell its doom… [Read more…] about DDG Scrambles to Rebuild in Wake of Member Defections

Filed Under: Distributors, Industry Trends, Management, Marketing, News, Pivot Point, Shows & Events, Specialty, Strategy Tagged With: Aim High Audio, Audio/Video Wareehouse, Bay Distributing, Catalyst AV, CES, Connie Kippycash, Custom Plus Distributing, Daniel Kippycash, David Kaplan, DDG, Digital Delivery Group, Digital Sales Group, Easy Access Distributing, Entrepreneur-Assistant, Mike Pupo, Mike Sajecki, Professional Audio Inc., Shifting Sands Distribution, SPD

Internet Advertising Revenues Hit Historic Levels of $9.3 Billion in Q3

December 19, 2012 by Ted Leave a Comment

IAB logoAccording to new data released by IAB Internet Advertising Bureau, total revenues from online advertising hit $9.3 billion in the third quarter of 2012. This is the highest level of revenue from Internet advertising ever and is hailed by the organization as a significant milestone for the digital media industry.

See more details as business continues to turn to digital advertising to drive business… [Read more…] about Internet Advertising Revenues Hit Historic Levels of $9.3 Billion in Q3

Filed Under: Associations, Marketing, News, Research, Specialty, Survey Tagged With: IAB, PwC

strata-GEE.com’s 2013 CES Survey – We Want to Hear From YOU!

December 11, 2012 by Ted Leave a Comment

CEScrowd2PanasonicIf this is December, than the 2013 International Consumer Electronics Show (CES) is just around the corner. Once again, we are asking all strata-GEE.com and ALERT readers to take a few short minutes out of their day to take our survey and share their thoughts on this important event.

Whether you’re planning on traveling to Las Vegas, NV to attend the show at the Las Vegas Convention Center January 8-11 or not…we want to hear YOUR opinion of this event.

Please take our 2013 CES Survey below – we want to hear from you… [Read more…] about strata-GEE.com’s 2013 CES Survey – We Want to Hear From YOU!

Filed Under: Marketing, Shows & Events, Survey Tagged With: CES

Nortek’s Core Brands Appoints Chris Bundy Director of Marketing Communications

December 10, 2012 by Ted Leave a Comment

Nortek's Core Brands LogoCore Brands, a division of Nortek, Inc.’s TECH segment, announced today that it has appointed Chris Bundy as its new Director of Marketing Communications. In this role, the company says that Bundy is responsible for “developing and delivering innovative branding, marketing strategies, and product launches across then brand lines…” Bundy’s most recent position was director of marketing for Atlona.

See more on this development below… [Read more…] about Nortek’s Core Brands Appoints Chris Bundy Director of Marketing Communications

Filed Under: Management, Manufacturers, Marketing, News, Specialty, Strategy Tagged With: Atlona, Aton, BlueBOLD, Chris Bundy, Core Brands, Elan, Furman, Lenexpo, Niles, Nortek, Panamax, Paul Starkey, Proficient, Riverview Systems Group, SpeakerCraft, Sunfire, Xantech

AVWeek Features strata-GEE.com Post on Nortek Consolidation

November 28, 2012 by Ted Leave a Comment

Graphic of AVWeek logoAVWeek, a regular podcast produced by AVNation that sums up the top stories in Audio/Video for the week, featured a post by strata-GEE.com in their November 23rd podcast (published November 26) titled “Episode 67 Canadian Quarters.” The podcast – which features a 55-minute topical discussion by AV-industry luminaries Dawn Meade (Net-AV), George Tucker (World Stage), and Matt Scott (Omega Audio Video) – included a segment based on our post about the recent Nortek consolidation and creation of their new ProAV Group.

See what these A/V pros thought about the strata-GEE.com post…and about Nortek’s consolidation… [Read more…] about AVWeek Features strata-GEE.com Post on Nortek Consolidation

Filed Under: Brands, Management, Manufacturers, Marketing, Specialty, Strategy Tagged With: AVNation, AVWeek, CoreBrands, Dawn Meade, Gefen, George Tucker, Magenta Research, Matt Scott, Nortek, Panasonic, ProAV Group, Technology Tell, Tim Albright, TVOne

Nortek Consolidation Continues; Creates New ‘ProAV Group’

November 19, 2012 by Ted 2 Comments

BREAKING NEWS

Nortek LogoNortek Inc. announced this morning that it has consolidated several of its brands into a new organization that they call the “ProAV Group.” Consisting of several Nortek brands that were conspicuously missing from their recently formed “Core Brands” group, the ProAV Group combines Gefen, TVOne, and Magenta Research into one consolidated group.

See more on this latest round of Nortek consolidation… [Read more…] about Nortek Consolidation Continues; Creates New ‘ProAV Group’

Filed Under: Brands, Industry Trends, Manufacturers, Marketing, News, Pivot Point, Strategy Tagged With: Aton, BlueBOLT, Core Brands, David Barnes, Elan, Furman, Gefen, Hagai Gefen, John Dace, Magenta Research, Niles, Nortek, Panamax, ProAV Group, Proficient, Sean Burke, SpeakerCraft, Sunfire, TVOne, Uri Ram, Xantech

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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