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You are here: Home / Archives for Forrester Research

Forrester Research

Rep & Distributor Sales Jobs Evaporating – 1 Million More to Disappear by 2020

February 11, 2016 by Ted 9 Comments

Data Suggests a New Blueprint for Greater Sales Success

Forrester Research logoA long and proud tradition in our industry is the narrative of the individual sales rep or distributor salesperson schlepping through wind and snow to meet with one of their dealers lugging product samples and marketing materials, pitching his lines, getting a purchase order from the dealer, calling the order into his manufacturers and thus earning a sales commission. But data from Forrester Research, Inc. released last year shows that this tradition is rapidly diminishing, with market trends projecting the elimination of as many as 1 million B2B sales jobs – like those held by sales reps and distributor salespeople – by 2020.

See this surprising data on the rapidly changing B2B sales processes… [Read more…] about Rep & Distributor Sales Jobs Evaporating – 1 Million More to Disappear by 2020

Filed Under: Industry Trends, Management, Marketing, News, Pivot Point, Sales, Sales Reps, Strategy Tagged With: B2B, ecommerce, Forrester Research, sales

Hey Retailers – Forget the Millennials, Follow the Money

April 9, 2015 by Ted 3 Comments

Forrester Research logoNew data from market researcher Forrester Research Inc. suggests that retailers should forget about trying to attract millennials or other younger shoppers and instead shift gears to reach out to baby boomers. Why? Quite simply, that’s where the money is.

See the interesting results from this new research on buyer trends… [Read more…] about Hey Retailers – Forget the Millennials, Follow the Money

Filed Under: Consumer Trends, Economic Trends, Industry Trends, Management, Marketing, News, Research, Strategy Tagged With: Amazon.com, Best Buy, Forrester Research, Home Depot, Nordstrom, Toy's 'R Us, Trader Joe's

Is It Time to Start a Deathwatch on the Industry’s Annual CES?

January 23, 2013 by Ted 9 Comments

strata-GEE's Show Report LogoIt is now late January and the Consumer Electronics Show (CES) is well into our rear-view mirror. Yes, as in other years, there has been a flood of publicity and tons of articles on gadgets introduced at the show. The show’s promoter, the CEA, has already crowed about the event being the biggest ever and all seems well. Or is it?

See the warning signs that the CEA seems to be ignoring… [Read more…] about Is It Time to Start a Deathwatch on the Industry’s Annual CES?

Filed Under: Associations, Manufacturers, Marketing, Shows & Events, Strategy, Tech Trends Tagged With: 4K, CAS, CEA, CES, COMDEX, Consumer Electronics Association, Consumer Electronics Show, David Pogue, Display Central, Forbes Magazine, Forrester Research, James Bond, James McQuivey, Kodak, Las Vegas, Microsoft, New York Times, Norbert Hildebrand, OLED, Richard N. Velotta, Snooki, UHDTV, Vegas Inc

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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