How are top-performing small-to-medium sized businesses (SMBs) adjusting their marketing for the current sluggish economic climate? Act-On Software, a marketing automation software company, commissioned Forrester Consulting to find out by probing hundreds of SMBs in an effort to learn more about their marketing practices – especially in regards to tactics employed in response to the recent economic morass within which we all find ourselves. A few months ago, Forrester and Act-On released excerpts from the research titled Driving SMB Revenue in a Tough Economy – excerpts that revealed several interesting insights into the differences between the marketing practices of top-performing companies as contrasted to overall results…or those of bottom-performing companies.
Marketing
Have You Mobilized Your Marketing? Research Shows How Users Interact with Smartphones & Ads
Marketers are going ga-ga over marketing to users via their smartphones. Still a relatively new phenomenon, many marketing organizations are devoting an increasing amount of their budget to developing ads and promotions to be delivered mobilely [OK, I made that word up, but you know what I mean] to users of smartphones.
But new research from AOL called “Seven Shades of Mobile” and reported on by the Harvard Business Review, shows that most of them are getting it wrong…all wrong!
See why you need to understand the motivations for how users use their smartphones… [Read more…] about Have You Mobilized Your Marketing? Research Shows How Users Interact with Smartphones & Ads
Fierce Competition by Ads Challenge the Game for Super Bowl Viewer Attention
Since this is a blog dedicated to marketing strategy, we would be remiss if we failed to comment on last week’s Super Bowl – which has become almost as important to advertisers as it is to the NFL. With advertisers spending an average of $4.0 million for a 30-second spot this year (oh yeah that’s an average, some paid more), you would expect we would see that best that marketers could muster. And, for the most part, you’d be right.
See the Top 10 Super Bowl Ads, as rated by CONSUMERS here… [Read more…] about Fierce Competition by Ads Challenge the Game for Super Bowl Viewer Attention
Sony Hires Army of 400 Experts to Send to U.S. Retailers to Sell Sony TVs
Trapped by their own newly strengthened mandated pricing programs, and a commitment to grow sales profitably, Sony Corp. has resorted to deploying a wave of 400 company employees into the field to sell Sony televisions at U.S. retailers. The move is said to be a way to try to stimulate Sony TV sales without resorting to retail discounting.
Smart strategy? Or is hiring 400 TV ‘experts’ really just thinly veiled discounting?… [Read more…] about Sony Hires Army of 400 Experts to Send to U.S. Retailers to Sell Sony TVs
Turning Lemons Into Lemonade: Toyota’s Innovative New Use for Recycled Prius Batteries
Every year, 6,000 large, expensive, and depleted batteries, recycled by auto dealers all over the country, pour into Toyota Motor Corp. in Japan. The batteries have been pulled out of Prius automobiles as they are replaced by car dealers who then return them to the manufacturer for recycling. And given the growing popularity of the Prius, this rate will almost certainly continue to rise over time.
What to do with them? Toyota has ingeniously figured out a way to refurbish them, reconfigure them, and resell them back to the very dealers who had returned them. How do they do this?
See the ingenious power management system that Toyota will offer its dealers, made from old Prius batteries… [Read more…] about Turning Lemons Into Lemonade: Toyota’s Innovative New Use for Recycled Prius Batteries
While Others Go Small, Panasonic Goes Big with 20-inch Tablet
For those of you who were at the Consumer Electronics Show (CES) earlier this month: Did you see the new tablet introduced by Panasonic? Featured during the Panasonic press conference as an example of Panasonic’s innovation, the company showed a new tablet computer launching it into the tablet computer fray which is dominated by the Apple iPad…with a rapidly growing Samsung with its Galaxy Note and Tab lines nipping at its heels.
But does this new Panasonic tablet have a market?… [Read more…] about While Others Go Small, Panasonic Goes Big with 20-inch Tablet
Is It Time to Start a Deathwatch on the Industry’s Annual CES?
It is now late January and the Consumer Electronics Show (CES) is well into our rear-view mirror. Yes, as in other years, there has been a flood of publicity and tons of articles on gadgets introduced at the show. The show’s promoter, the CEA, has already crowed about the event being the biggest ever and all seems well. Or is it?
See the warning signs that the CEA seems to be ignoring… [Read more…] about Is It Time to Start a Deathwatch on the Industry’s Annual CES?
10 Connected Technology Companies Debut The Internet of Things Consortium at CES 2013
One of the more interesting of the seemingly endless series of announcements at CES 2013 was one that heralded the formation of a new trade association called the Internet of Things Consortium (IoTC). Utz Baldwin, CEO of Ube, clued us in because, as we were to learn, Ube is one of the founding companies.
What is the Internet of Things Consortium all about? See more below… [Read more…] about 10 Connected Technology Companies Debut The Internet of Things Consortium at CES 2013
CES Overview – A Lot of Nervous Laughter
Today is DAY ONE of the 2013 International Consumer Electronics Show (CES) taking place in Las Vegas, NV and running through Friday. While many attendees arrived today, most of the press has already been here – lost in the desert – for the last two days…desperately searching for even just a drip…of innovation…
See what we know so far… [Read more…] about CES Overview – A Lot of Nervous Laughter
Ex-DDG Director Kaplan Joins with Brown & Yando to Form Consulting Business
We reported two weeks ago that David Kaplan, Director of the Digital Delivery Group (DDG) for the last seven and a half years, had left the organization. At that time, Kaplan gave no indication of his plans other than to let us know that something was in the works. Now we know that Kaplan has joined with industry notables Ed Brown and Fred Yando to become part of Sales Performance Management (SPM) – a consulting company formed by Brown three years ago.