Gibson Guitar announced on Tuesday that – in a bid to better reflect its growing family of products outside of the guitar category – it will be changing its corporate name from Gibson Guitar Corp. to Gibson Brands. While the move looks logical, there will likely be many who will bemoan the fact that the new name loses its ability to honor the company’s stringed-instrument heritage and still-important namesake product.
Marketing
Let’s Collaborate! 3M Launches 60-Point Multi-Touch Display
3M Touch Systems, Inc. announced today a new 46-inch 3M Multi-Touch Display C4667PW – a high-performance multi-touch display with the ability to track up to 60 simultaneous touch points. Designed with multi-user environments in mind, 3M says the C4667PW is optimal for collaborative environments where two or more people need to work both independently and as a group.
See more on this remarkable product which just might have huge market potential… [Read more…] about Let’s Collaborate! 3M Launches 60-Point Multi-Touch Display
AudioSource Thinks Your Sound Needs a Little pOp
AudioSource, Inc., a maker of an eclectic mix of unique solutions-oriented products, announced today a new item that is a combination Bluetooth speaker/hands-free speakerphone it calls Sound pOp. Spelled with a curious capital “O”, the sound pOp ties in with the growing popularity of devices that facilitate users streaming their favorite music from their smartphone.
With a cute/odd design that includes a big suction-cup, the big surprise is the price… [Read more…] about AudioSource Thinks Your Sound Needs a Little pOp
Do You Make This Common Mistake When Promoting Your Integration Company?
A few years ago I participated as a judge in a marketing contest designed to shower awards and recognition on those employing the best examples of marketing by custom installation/systems integration companies. It was a fascinating process and we saw some remarkable examples of high-quality marketing. But we also saw some common marketing mistakes…over and over.
One mistake, in particular, occurs with a high degree of regularity in our industry. Do you make this mistake?… [Read more…] about Do You Make This Common Mistake When Promoting Your Integration Company?
MSR Acoustics Launches New Acoustic Tuning Products at T.H.E. Show
MSR Acoustics announced this week that it will launch a new series of acoustic treatment products at The Home Entertainment (T.H.E.) Show taking place starting tomorrow through Sunday in Newport Beach, CA. These new products are a sly way of adding real resonance deadening panels to your listening room, but hiding their real function behind attractive art pieces to eliminate any resistance to typically ugly sound treatment products.
See more on this development & find out where you can experience MSR at T.H.E. Show… [Read more…] about MSR Acoustics Launches New Acoustic Tuning Products at T.H.E. Show
Yamaha Launches 3 New Aventage A/V Receivers
Topping off their latest RX-A30 series of Aventage A/V receivers, Yamaha on Tuesday announced the RX-A3030, RX-A2030 and RX-A1030 models. Yamaha calls them their “most stunning” models that were “engineered by ear” for those home theater enthusiasts who want the best.
See more about these brutes from Yamaha – who says they’re “the market leader in AV receivers”… [Read more…] about Yamaha Launches 3 New Aventage A/V Receivers
To Skeptical Crowd, Apple’s Tim Cook Promises ‘Game Changers’ are Coming
Wall Street analysts are getting increasingly concerned about the ability of Apple, Inc. to sustain its historic run of innovation. Some are suggesting the company’s best days may in fact be behind it. Exacerbating the growing drumbeat of discontent…it has been eight months – since October 2012 – when Apple last announced new products. And even they were more iterative than innovative. Clearly feeling the pressure, over the last couple of months Apple CEO Tim Cook has told anyone who was willing to listen to hang on, great things are coming.
Are ‘game changers’ really coming? Or is the innovation just a figment of Cook’s imagination?… [Read more…] about To Skeptical Crowd, Apple’s Tim Cook Promises ‘Game Changers’ are Coming
Do Your Email Marketing Campaigns Measure Up?
For many of today’s companies and marketers, whether business-to-consumer (B2C) or business-to-business (B2B), email marketing has become one of, if not the, most potent arrows in their marketing quiver. There are many reasons why this is the case. Certainly, one reason is “cost effectiveness.” For a relatively low-cost, marketers can address large lists of email addresses with their targeted message. And thanks to fill-in-the-blanks message templates, email marketing is also fairly easy to create. And finally, once you “push the button,” email marketing is delivered almost instantaneously.
But do you know if your campaigns are effective compared to objective norms? See more here… [Read more…] about Do Your Email Marketing Campaigns Measure Up?
Sharp Launches 4K Ultra HDTV
Sharp Corp. announced today that it will begin selling 4K or Ultra High Definition televisions to high-end consumers in Japan starting in June, according to a report by the Nikkei. To be included as part of its Aquos line, the company says that 4K technology offers consumers four times the resolution of existing HDTVs.
See more on Sharp’s plans, including whether they have plans to export 4K to the U.S…. [Read more…] about Sharp Launches 4K Ultra HDTV
Wake-Up Calls and Blind Spots
Last Wednesday, I got a wake-up call the likes of which I never expected…and it has changed my life. Oh yeah, not hyperbole. It started with a simple walk and ended with what I think demonstrates an important lesson in life…and an important lesson in business.
