Results from a new survey released today verify what you may already know – or at least suspected – retailers will either stop or dramatically cut back on purchases from brands that choose to compete with them by selling directly to consumers on the Internet. And a lot of retailers feel this way…71% said they would stop or reduce spending with brands that chose to do so.
Marketing
Gibson and Onkyo Go Wireless
The Wireless Speaker and Audio Association (WiSA) announced on Tuesday that it has signed up several new members and a couple caught our eye – Gibson Guitar Corp. (now Gibson Brands) and Onkyo Corporation. Also joining the organization are loudspeaker manufacturer Dali and Australian distributor Amber Technology who markets a line of speakers called Accent Digital.
Who is the WiSA and why would Onkyo and Gibson join? See more below… [Read more…] about Gibson and Onkyo Go Wireless
Don’t Throw the Baby Out with the Bathwater
As a marketing strategist, I am often asked to help clients come up with promotional ideas. Consumer electronics can be a very promotion-driven business, so this is a common task for tech marketers. There are no “hard and fast” rules and often I will brainstorm with the client, his/her team, or outside contractors I often work with.
But no matter what kind of idea we come up with, I try very hard to avoid something that is a bit of a common practice in the technology business – promotions that “throw the baby out with the bathwater!”
What does this mean? See an example of how marketers throw the baby out with the bathwater… [Read more…] about Don’t Throw the Baby Out with the Bathwater
ESPN Will Stop All 3D Productions
In a move that technology blogger Gizmodo says marks the official death of 3D, it has learned that sports network ESPN will cease all 3D productions by the end of this year. ESPN 3D, which started in 2010 on largely a test basis, never really got off the ground – and as Gizmodo wryly noted, “won’t be broadcast in any dimension soon.”
See more on what Gizmodo calls this “huge news”… [Read more…] about ESPN Will Stop All 3D Productions
Gibson Guitar Announces Name Change
Gibson Guitar announced on Tuesday that – in a bid to better reflect its growing family of products outside of the guitar category – it will be changing its corporate name from Gibson Guitar Corp. to Gibson Brands. While the move looks logical, there will likely be many who will bemoan the fact that the new name loses its ability to honor the company’s stringed-instrument heritage and still-important namesake product.
See more on why the company says this is the right move… [Read more…] about Gibson Guitar Announces Name Change
Let’s Collaborate! 3M Launches 60-Point Multi-Touch Display
3M Touch Systems, Inc. announced today a new 46-inch 3M Multi-Touch Display C4667PW – a high-performance multi-touch display with the ability to track up to 60 simultaneous touch points. Designed with multi-user environments in mind, 3M says the C4667PW is optimal for collaborative environments where two or more people need to work both independently and as a group.
See more on this remarkable product which just might have huge market potential… [Read more…] about Let’s Collaborate! 3M Launches 60-Point Multi-Touch Display
AudioSource Thinks Your Sound Needs a Little pOp
AudioSource, Inc., a maker of an eclectic mix of unique solutions-oriented products, announced today a new item that is a combination Bluetooth speaker/hands-free speakerphone it calls Sound pOp. Spelled with a curious capital “O”, the sound pOp ties in with the growing popularity of devices that facilitate users streaming their favorite music from their smartphone.
With a cute/odd design that includes a big suction-cup, the big surprise is the price… [Read more…] about AudioSource Thinks Your Sound Needs a Little pOp
Do You Make This Common Mistake When Promoting Your Integration Company?
A few years ago I participated as a judge in a marketing contest designed to shower awards and recognition on those employing the best examples of marketing by custom installation/systems integration companies. It was a fascinating process and we saw some remarkable examples of high-quality marketing. But we also saw some common marketing mistakes…over and over.
One mistake, in particular, occurs with a high degree of regularity in our industry. Do you make this mistake?… [Read more…] about Do You Make This Common Mistake When Promoting Your Integration Company?
MSR Acoustics Launches New Acoustic Tuning Products at T.H.E. Show
MSR Acoustics announced this week that it will launch a new series of acoustic treatment products at The Home Entertainment (T.H.E.) Show taking place starting tomorrow through Sunday in Newport Beach, CA. These new products are a sly way of adding real resonance deadening panels to your listening room, but hiding their real function behind attractive art pieces to eliminate any resistance to typically ugly sound treatment products.
See more on this development & find out where you can experience MSR at T.H.E. Show… [Read more…] about MSR Acoustics Launches New Acoustic Tuning Products at T.H.E. Show
Yamaha Launches 3 New Aventage A/V Receivers
Topping off their latest RX-A30 series of Aventage A/V receivers, Yamaha on Tuesday announced the RX-A3030, RX-A2030 and RX-A1030 models. Yamaha calls them their “most stunning” models that were “engineered by ear” for those home theater enthusiasts who want the best.