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Stanton Group

Gibson Guitar Announces Name Change

June 12, 2013 by Ted Leave a Comment

Gibson_Bus_Fleet-1Gibson Guitar announced on Tuesday that – in a bid to better reflect its growing family of products outside of the guitar category – it will be changing its corporate name from Gibson Guitar Corp. to Gibson Brands. While the move looks logical, there will likely be many who will bemoan the fact that the new name loses its ability to honor the company’s stringed-instrument heritage and still-important namesake product.

See more on why the company says this is the right move… [Read more…] about Gibson Guitar Announces Name Change

Filed Under: Brands, Industry Trends, Manufacturers, Marketing, News, Pivot Point, Strategy Tagged With: Cerwin-Vega, Gibson Brands, Gibson Guitar, Henry Juszkiewicz, KRK, Onkyo, Stanton Group, Teac

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Ted Green Bio

A former dealer, installer, manufac-turer, distributor & more. With a focus on business strategy, my goal is to help you make better decisions for more success.

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