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Taiwan Fair Trade Commission

Caught! Samsung Investigated for Placing Fake Reviews on the Web

April 18, 2013 by Ted 2 Comments

Photo of girl caught with hand in cookie jarSamsung Electronics Co., one of the fastest growing and most popular electronics brands in the world, is the subject of an investigation by the Taiwan Fair Trade Commission that is acting on tips it received that the company’s marketing department has allegedly been placing, or contracting for, fake reviews on the web. These reviews, which were said to be positive on Samsung products and negative on Samsung competitors, were not visibly identified as paid or sponsored reviews.

See what Samsung meant when it said this was a simple case of “insufficient understanding”… [Read more…] about Caught! Samsung Investigated for Placing Fake Reviews on the Web

Filed Under: Asian Connection, Law, Manufacturers, Marketing, News, Strategy Tagged With: Apple, Nokia, Samsung. HTC, Taiwan Fair Trade Commission

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A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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