Strategy in TECH...
Tidal, the musician-owned music streaming service put together by rapper Jay Z, announced this week that it has sold a third of the company to telecom giant Sprint. Although the original announcement did not disclose the price, Billboard, the music industry trade journal, said that Sprint invested $200 million for a 33% stake in the company.
Ask any marketing professional, the last ten years have brought a dizzying array of all-new 
advertising options thanks to the continued development of digital and online marketing tools. Strata-gee has reported on several occasions the rapid ramp-up of big- and small-business investment in email marketing, social media marketing, digital media marketing and more. More companies have been investing more dollars in more different types of largely digital marketing methods.
So a new consumer survey really caught our attention when it showed which advertising method consumers most trust. It really kind of blew our mind.
ResiWeek, a podcast from AVNation.tv focused on the residential audio/visual market, once again invited Strata-gee editor Ted Green to participate on this week’s episode, recorded on Monday, January 9 and hosted this week by AVNation founder Tim Albright. The show, which has a strong bias towards the integration community, is known for its at-times vigorous and at-times humorous conversations with a rotating series of guests commenting on the topics of the day.
Calling 2016 “a year of transition,” NAPCO Media announced yesterday that it has printed its last Technology Integrator (TI) magazine – deciding to withdraw from print media and reinvent itself into an online-only property. The move has been rumored for weeks, and in an online post yesterday attributed to the “TI Staff”, the company made the news official.
Kramer Electronics, a maker of hardware-centric control solutions for the commercial audio/visual market, has acquired Detroit, MI-based iRule, a fast rising provider of software-based home control and automation solutions – including their OnControls residential line – in a private transaction that closed last Friday, December 23rd. The terms of the deal, including valuation, were not disclosed, but iRule co-founder and CEO Itai Ben-Gal told us this deal was the logical conclusion to a now multi-year relationship between the companies.
Just days after we told you about Sharp’s decision to stop supplying LCD panels to global TV leader Samsung – a decision that shocked many in Japan – apparently, they’ve done it again. The Nikkei in Japan is reporting that panel pricing negotiations have apparently broken down between Sharp and China’s Hisense Group with the parties unable to agree on a fair price. As a result, Sharp has notified Hisense it will also stop supplying them with panels in 2017.
The media in Japan positively exploded this week with the shocking news that Sharp has notified Samsung it will no longer supply the world’s top seller of LCD TVs with the panels they need for their sets. Samsung was Sharp’s largest customer, but in a shocking power move, after negotiations broke down – Sharp said no deal.
In a reorganization at Nortek, Core Brands, previously a freestanding, underperforming segment of the company, has been moved under the control of Nortek’s Security and Control Solutions Group, it was announced internally this week. With this change, Core Brands President Joe Roberts will now report to SCS Group’s President Michael O’Neal.
SnapAV announced Wednesday that it has acquired Autonomic, a leading music server solutions provider. This is SnapAV’s latest in a string of acquisitions, as the company continues to seek solutions that will fulfill the needs of their extensive national network of custom integrators.
One of the keynote presentations at CEDIA 2016, was from Amazon – the monster online retailer. Amazon executive Charlie Kindel introduced the custom integration attendees to the Amazon Echo, Tap, and Dot…essentially Internet appliances that all feature their Alexa voice control technology. Then, late in the presentation, Kindel announced the company has developed a way for Alexa to interface with home systems – and even forged integration partnerships with Lutron, Crestron, Control4 and others.
