Integra Moves Into Distribution, Eliminating a Key Selling Point

This week we learned that Onkyo and Integra products would now be sold through AVAD, a distributor of custom integration products in the U.S. that is in the middle of changing its business model. Interestingly, this announcement came from AVAD, … Continue reading

Onkyo Internally Announces Major Sales Structure Reorganization

BREAKING NEWS Four Major Brands to be Consolidated into Two Divisions In a national conference call with sales reps yesterday, Onkyo announced a major restructuring of their sales organization. This overhaul involves consolidating their four major brands – Onkyo, Integra, … Continue reading