This week we learned that 11 Trading Company…part of Premium Audio Company…which itself is part of Voxx International (love those big corporate structures), has added the only remaining Onkyo brands – Teac & Esoteric – to their distribution line list. They did not include these brands in the original announcement of their agreement with Onkyo, but most people expected it to be added in time. With this new development we get a nice progression of the budding relationship between the companies – Voxx distributing Onkyo, Integra, Pioneer, Pioneer Elite, Teac & Esoteric – while Onkyo Corp. becomes the Klipsch distributor in Japan. Where could this be heading?
This week we learned that Onkyo and Integra products would now be sold through AVAD, a distributor of custom integration products in the U.S. that is in the middle of changing its business model. Interestingly, this announcement came from AVAD, not from Onkyo/Integra, although Onkyo Vice President of Sales and Business Development Joe Petrillo is quoted in the official release.
But this simple announcement is being viewed as a game changer for many in the industry, who note that with the loss of its more “protected” status, Integra may have lost one of its key selling points.
See how some in the market are reacting to this decision by Integra… [Read more…] about Integra Moves Into Distribution, Eliminating a Key Selling Point
Four Major Brands to be Consolidated into Two Divisions
In a national conference call with sales reps yesterday, Onkyo announced a major restructuring of their sales organization. This overhaul involves consolidating their four major brands – Onkyo, Integra, Pioneer, and Pioneer Elite – into two newly-created divisions.