Tidal Music Service has, for the second time in only a matter of months, dismissed its CEO. According to a report in the Wall Street Journal, Tidal has dismissed interim chief executive Peter Tonstad who held the position for only about three months. In a statement, they thanked Tonstad for his service.
Marketing
Differentiate Your Business – To Demo or Not to Demo
GUEST POST
It has never been more difficult to communicate real differentiation or to create real value. Which is why a loyal customer has become more of a concept and less of a reality. But loyalty is something we’ve always had to earn and to earn it now it will require that we get serious about creating innovative programs that build real consumer engagement.
Like brilliantly executed, creative, face-to-face demonstrations can. [Read more…] about Differentiate Your Business – To Demo or Not to Demo
Beyond the Referral – Tools & Techniques to Power Up Your Marketing Strategy
Be sure to see the cover story in the June issue of Residential Systems magazine titled Beyond the Referral – Tools & Techniques to Power Up Your Marketing Strategy by Strata-gee’s own Ted Green. This article introduces readers to the top tools of marketing to market your tech company today.
What are these top tools? Read more below… [Read more…] about Beyond the Referral – Tools & Techniques to Power Up Your Marketing Strategy
TV Maker Funai Says 2015 is the Year of 4K…Cheap 4K, That Is
Osaka, Japan-based Funai Electric announced earlier this month that it will release a line of inexpensive 4K televisions in the North American market this fall, in time for the region’s major selling season. The company expects this year to be the year when 4K UHD TVs hit it big and they want to be ready to grab market share with their lineup.
Is it time to drive 4K pricing down to attract the masses? Funai says yes… [Read more…] about TV Maker Funai Says 2015 is the Year of 4K…Cheap 4K, That Is
Hitachi Jumps into Wireless Speakers Biz
Hitachi America, Ltd. announced on Tuesday that it has entered the wireless speaker business with three self-contained wireless speaker systems using Qualcomm’s AllPlay technology. According to Hitachi, their new hardware/software “smart media” platform makes it simple for consumers to stream any local or cloud-based media from any type of device via Wi-Fi.
Learn more about Hitachi’s new wireless music system… [Read more…] about Hitachi Jumps into Wireless Speakers Biz
Samsung Removes Its Brand Name From Smartphones Sold in Japan
Samsung Electronics has taken the unusual step of selling smartphones in Japan that do not bear the Samsung brand name. We’ve never heard of this before, but if you want a Samsung smartphone in Japan, you have to purchase a “Galaxy” smartphone.
Why has Samsung removed their brand name from smartphones sold in Japan? See more… [Read more…] about Samsung Removes Its Brand Name From Smartphones Sold in Japan
Sporting Goods Retailer Cabela’s Tells Customers to Disconnect from Tech
Company Seeks to ‘Rally Against…Over-Connectivity’
Cabela’s Inc., the world’s largest direct marketer of hunting, fishing, camping and outdoor goods, announced last week that it is partnering with country music star Justin Moore to launch a campaign to encourage their customers to disconnect from tech by supporting a Disconnect Day. Saying, “It’s no secret that a dependence on technology affects individuals and families,” the company plans to launch a multi-faceted effort to encourage consumers to “step away from their devices for a day of their choosing to enjoy outdoor activities.”
See more on how Cabela’s wants you to disconnect from tech… [Read more…] about Sporting Goods Retailer Cabela’s Tells Customers to Disconnect from Tech
HTSA & Nationwide Partner to Create HTSN
In a joint release this week from both Nationwide Marketing Group (NMG) and the Home Technology Specialists Association (HTSA), the partners announced the creation of a new entity that they call the Home Technology Specialists of Nationwide (HTSN). The announcement, that surprised many in the industry…and had some scratching their heads trying to see the fit…said that this new alliance will offer new business opportunities for their respective members and vendors. It also, largely due to the size of Nationwide, creates the “largest buying and marketing collaboration” in the industry.
Is this the organization of the future? Or are they just strange bedfellows?… [Read more…] about HTSA & Nationwide Partner to Create HTSN
Hey Retailers – Forget the Millennials, Follow the Money
New data from market researcher Forrester Research Inc. suggests that retailers should forget about trying to attract millennials or other younger shoppers and instead shift gears to reach out to baby boomers. Why? Quite simply, that’s where the money is.
See the interesting results from this new research on buyer trends… [Read more…] about Hey Retailers – Forget the Millennials, Follow the Money
Tidal Narrative Turns from Quality of Sound – to Quality of Royalties
Soon to Face New Competitor in Service Created by Apple and Beats by Dr. Dre
The narrative surrounding Tidal, the latest music streaming service to enter the increasingly crowded music delivery market last year, has taken a new and unforeseen turn with the purchase of the service by Jay Z. Originally conceived as a pay music streaming service offering a higher performance alternative to the ad-driven free services of highly compressed music streamers such as Pandora and Spotify, the Tidal narrative was one of quality. Now?
