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Sporting Goods Retailer Cabela’s Tells Customers to Disconnect from Tech

April 29, 2015 by Ted 2 Comments

Company Seeks to ‘Rally Against…Over-Connectivity’

Cabela's logoCabela’s Inc., the world’s largest direct marketer of hunting, fishing, camping and outdoor goods, announced last week that it is partnering with country music star Justin Moore to launch a campaign to encourage their customers to disconnect from tech by supporting a Disconnect Day. Saying, “It’s no secret that a dependence on technology affects individuals and families,” the company plans to launch a multi-faceted effort to encourage consumers to “step away from their devices for a day of their choosing to enjoy outdoor activities.”

See more on how Cabela’s wants you to disconnect from tech… [Read more…] about Sporting Goods Retailer Cabela’s Tells Customers to Disconnect from Tech

Filed Under: Marketing, News, Retailers, Strategy Tagged With: Cabela's

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A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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